Medical SEO Services

Medical SEO Services

Healthcare SEO Can Take Your Practice to New Heights

Imagine that your practice's website was number one on search rankings.

What would that mean for you? What if people in your area could find your healthcare practice by searching a simple phrase?

What if you didn't have to pay for ads?

What if your website was the first one people saw when searching "doctor near me?"

All of this can happen if you partner with a medical SEO agency like Sapphire SEO Solutions.

Effective medical search engine optimization can do the following:

  • Improved website traffic

  • Better local search results

  • Bring in new healthcare clients without ads

  • Increase the number of appointments for your medical practice

  • Get more and better reviews

  • Improve your practice's reputation

Table of Contents:

What is Medical SEO?

What is medical SEO, or search engine optimization? It's the practice of improving search engine rankings. To do this, SEO specialists work to create a custom SEO strategy to help your site rank higher on search engines.

The medical industry is full of practices that want to be on top of Google's search engine results. They want to see their practice on Google Maps. They want a Google Business Profile that works. All of this has to do with SEO performance.

A good search engine optimization strategy for healthcare SEO does the following:

  • A potential patient types a keyword into Google like "podiatrist near me."

  • Search engines list medical practice websites in search engine results pages, or SERPs.

  • The patient now can choose from those results to learn more about the practice.

Click Here to Start Getting More Patients

How Do You Get People to Click on Your Site? First, it Has to be in the Right Position

A good healthcare SEO strategy will put your practice in front of the right people. These are people searching for healthcare services. For this to work correctly, a medical SEO company must tweak a number of elements. There are things to do both on and off healthcare websites. Essentially, you use SEO best practices to tell search engines what your website is about. You want to show search engines that your site is the best option when someone searches for a particular term. In SEO, this is called "authority."

This doesn't happen overnight. In fact, it can take several months for a healthcare SEO agency help a website rank on search engines. On top of this, search engine algorithms are constantly changing. You must make sure that your healthcare SEO strategy is keeping up with that. Otherwise, your site will fall off of the first page. Once that happens, traffic will plummet. Look at the chart, below. We have to keep up with all of this to help a medical practice website improve, long-term, in organic search. Only then can the site reach the top of search engine results.

Chart created to show the elements that are part of an SEO strategy

The Steps of Medical SEO and How We Get Better Rankings

There are probably 100, or more, medical practices within a 50 mile radius of your own practice. If you live in a small town where everybody knows your name and you are the only doctor in town, you don't need SEO. If you are not only a doctor but a medical marketing guru, you don't need us. However, if you are anyone else, you need a website SEO strategy plus local SEO strategies. Here's how we do it here at Sapphire SEO Solutions:

Step #1

Step #1 - Free SEO Audit

We are happy to do a free healthcare SEO audit on your existing website before we begin any work. In fact, we offer this to everyone, even if they have no intention of working with us. This is how important we believe SEO is for websites.

It is best practice to run an SEO audit on your site at least once a year. This is true even if you aren't currently working with an SEO agency. A free audit can, at least, give you an idea of where your site stands.

Step #2

Step #2 - Full SEO Audit and Strategy Creation

When you start the process with one of our medical SEO custom packages, this is where we get to know each other. After signing off on a contract for monthly SEO services, we will get to work on a full audit of your website.

When we do a full SEO audit of your website, we start creating a full strategy. This not only helps your website climb up the ranks of search engines. It also can improve your overall digital marketing efforts.

In the healthcare industry, the websites that people find easily often get the patients. This is why healthcare SEO services are so important.

Before we change anything, we make sure that you understand the strategy we have in mind. We will also explain how it can improve your website rankings. Once you agree, our SEO experts will get started!

Step #3

Step #3 - Medical Website SEO Efforts

At this point, our healthcare SEO team begins working with our content writing team. We start on page optimization. This means we use target keywords in your content. Most clients start with the most important 5-10 pages on their site. Then as the months go on, we can add more and more. Over time, there is no reason why every important page on your website can't rank on search engines.

It generally takes about 30 days to start seeing if a page will begin ranking. A full SEO campaign takes six to 12 months. This is especially the case for new providers with new sites.

Step #4

Step #4 - Local SEO Strategies and Local Search Optimization

Not every SEO strategy we create includes local SEO. In the case of medical practices, local SEO is one of, if not THE, most important part.

Having an amazing Google Business Profile is the heart of a good local SEO campaign. What is local SEO? It's focusing on a specific geographic area. It’s also getting your practice name, phone number, and other contact info out there.

For this, we will focus on "near me" searches. These are searches people do to find a doctor or other medical professional in a certain area. Examples are "cardiologist near me" or "med spa near me." We also focus on city names. In this case, we will do competitor research. We will see what your competitors are ranking for. Then, we will use those with the name of your geographic area. These might be "podiatrist in Cleveland" or "dietician in Denver."

Local SEO is included in every medical SEO package we offer. Our team can fully customize a local SEO campaign as a standalone, too. This is true even if you don't want a full strategy.

Step #5

Step #5 - Content Creation Continues and Content Marketing Begins

Once we get to this point, our content creators are hard at work. One thing that sets us apart from other SEO agencies is that we have content writers in house. All of them are certified in SEO. This means that the content you get from our team is created by a real human writer. Plus it is fully optimized for posting to your webpage.

In addition to this, at this point in the campaign, our content marketing guru and her team are strategizing. They are creating a content posting schedule. Plus, they are tracking how the first wave of content marketing is performing.

Content marketing is a powerful tool for medical practices to attract and retain patients. At the same time, it helps your practice gain authority in the healthcare industry.

Our team of SEO writers can create informative blogs and social media posts on topics like common conditions, treatments, or wellness tips. These are things that potential patients might be looking for.

Blogs for medical practices can bring in organic traffic, but also address patient concerns and build trust.

We may add educational content optimized for SEO to help increase your online visibility. This drives even more traffic to your website.

Another idea for SEO services for doctors is to share patient success stories or expert insights from staff to boost credibility and personal connection.

We suggest keeping a blog populated regularly. This approach not only builds loyalty but also attracts new patients, boosting growth.

Are You Ready to Work with Sapphire SEO Solutions?

Healthcare SEO is a critical tool for attracting new patients and growing your practice in today's digital-first world. With more people turning to Google, Bing, Yahoo, etc. for healthcare information, optimizing your online presence ensures you remain visible and accessible to potential patients. By implementing an effective SEO strategy, you can enhance your visibility, build trust, and drive sustainable growth for your practice. Reputable websites simple rank better.

Our healthcare SEO agency would love to help you with your new marketing strategy. Though we offer full SEO services, you can also order now if you want one of our al la-carte services. These include blog post writing, blog subscription services, website content, or translations. Medical practice SEO can definitely improve your website traffic and boost local search rankings.

Get in touch with our team today for a free website audit or a quote for an effective SEO strategy, and general SEO for doctors. We can also help improve your Google Business Profile and bring in more positive reviews.

FAQs About Medical SEO

  • At Sapphire SEO Solutions, medical SEO starts at around $750, on average, for the first month and $500 - $600 for every future month. Medical SEO costs vary based on factors like competition, services offered, and location.

  • SEO stands for Search Engine Optimization. It refers to the process of improving a website's visibility on search engines like Google and Bing. The goal is to increase organic (non-paid) traffic by optimizing content, structure, and backlinks. SEO is essential for businesses, blogs, and healthcare providers to attract more visitors and potential customers or patients.

  • On average, monthly SEO services for a medical practice range from $1,500 to $10,000. Small clinics may pay on the lower end, while larger hospitals or multi-location practices may require more extensive strategies, costing upwards of $5,000 per month. One-time healthcare SEO audits typically cost between $500 and $5,000.

  • SEO in healthcare stands for Search Engine Optimization, which is the practice of optimizing a medical website to rank higher in search engine results. This helps healthcare providers attract more patients by increasing online visibility. Effective medical SEO involves using relevant keywords, local SEO strategies, content marketing, and technical optimizations to ensure a practice appears in searches for treatments, symptoms, and services.

  • SEO for a medical practice involves:

    Keyword Research – Identify terms patients search for.

    Local SEO – Optimize Google Business Profile and local listings.

    Content Marketing – Publish informative blog posts, FAQs, and service pages.

    Technical SEO– Improve site speed, mobile-friendliness, and security.

    Backlinks & Reviews – Acquire reputable backlinks and encourage patient reviews.

    Schema Markup – Use structured data to enhance search results.

  • Medical SEO is crucial because most patients search online before choosing a healthcare provider. A well-optimized website increases visibility, credibility, and patient trust. It also improves the chances of ranking for local searches like "best cardiologist near me" or "urgent care clinic nearby." Effective SEO helps drive organic traffic, reduce reliance on paid ads, and establish authority in the medical field

  • Item descMedical SEO results typically take 3 to 6 months, but noticeable improvements can be seen within 4 to 8 weeks for less competitive keywords. Highly competitive medical niches may require 6 to 12 months to rank on the first page. Consistency in publishing high-quality content, optimizing technical SEO, and building backlinks accelerates results, but SEO is an ongoing effort rather than a one-time fix.

  • The only way you can improve page ranking for a medical practice is to use search engine optimization, or SEO. SEO can take several months to work, and you must put in several hours a week into a solid SEO campaign. Fortunately, for busy doctors, they can work with an SEO agency like Sapphire SEO Solutions, and we can do it for you.