Product Description Writing Services for eCommerce Platforms
If you sell products on eCommerce platforms like Amazon, Shopify, eBay, or others, you need compelling product descriptions to bring in customers and boost sales.
What's a Product Description, Exactly?
A product description is a description of a product that you are trying to sell on your website. The best product description writers do something special. They create product and category descriptions that reach your target audience. They also use relevant keywords. These help bring in more customers from search engines.
There is an art to creating product descriptions. A generic product description generator can't do that. If you use those tools, you will get boring, repetitive product descriptions. They sound robotic. Plus, they might be identical to the product descriptions given to someone else. Instead, trust Sapphire SEO Solutions. We can take on the task of writing product descriptions for you. You will not only get engaging product descriptions that sell. You will also ensure that your content is unique.
How High Quality Product Descriptions Can Help Your Business
Our product description writing team creates and optimizes product descriptions. These will boost your product pages. We also promote unique selling points. The best product descriptions have the following features:
Sell Your Product by Engaging the Senses
Your target audience can't see or touch your product. So, product descriptions should be informative. The best product descriptions engage the senses. They do this by explaining how the product feels, sounds, smells, tastes, or looks.
Highlight Key Features and Benefits of Your Product
Great product descriptions highlight the key features and benefits of your particular product. These should include everything that your target audience might not realize about what you sell.
Optimized for Search Engines
Product descriptions and titles written by SEO experts will rank on search engines. They will rank better than those that are created by a product description generator. They will also rank better than those written by freelancers who don't understand SEO.
Show What Makes Your Product Unique
A product description should show why your product is unique. It should who this from the first words of the description to the meta description. Even if your product is exactly the same as someone else's, the best writers can make yours shine.
Created with HTML Coding
Many eCommerce platforms require product descriptions created with HTML code. For instance, Amazon product descriptions must be coded with specific tags. They also need FBA bullet points. We deliver product descriptions in spreadsheet form.
Catered to Your Potential Customers
Every product description you get from Sapphire SEO Solutions is not only optimized for search engines, but also catered to your potential customers who are looking for products just like yours. You will love how customer-friendly they are.
Types of Product Descriptions Sapphire SEO Solutions Can Provide
Product Descriptions for Online Stores
Product Descriptions for eBay Listings
Product Descriptions for Etsy
Product Descriptions for Dropshipping
Product Descriptions for Shopify
Product Descriptions for Amazon
Do you have another type of product description in mind? No worries! We can do that, too!
Are you ready to order product descriptions from Sapphire SEO Solutions? Click here!
You Will Love Working with Sapphire SEO Solutions for Product Description Content
Clients around the US, and even the world, have worked with us for custom product descriptions. We have been creating content since 2007, and we won't be stopping anytime soon. Here are three of the stand out services we offer to our product description content clients:
We Can Manage Your Projects For You
If you are ordering just a few product descriptions, we can easily take care of that in just a couple of days. We can manage your project if you have a large online store. We can also help if you need new product descriptions for new products over time. We will even give you a discount if you need 100 product descriptions, or more! Reach out to our team.
We Can Speed Up the Process with Multiple Writers
Do you want the process to be as quick as possible? We can speed things up by creating a small team of writers for your project. One of the best things about Sapphire SEO Solutions is that we don't give you a random writer when you order. You can choose the specific writer or writers for your product description project.
We Have Professional Editors on Staff Who Check Every Order
Our editing team is extraordinary. Nothing is delivered to any client without passing by the watchful eyes of our editing team. Lead by Samantha, our editors are some of the best around. They not only check for typos and minor grammar issues, either. They also check the code and other parts of product descriptions.
How We Write Product Descriptions that Sell
There are several things that we keep in mind as we write product descriptions. First, they should be informative, engaging, and easy to understand.
Another thing that helps make product descriptions sell is the tone of voice we use. A product description should be conversational. It should also resonate with your target market.
Good product descriptions should also highlight key features and benefits of the product. They should also include customer testimonials, if possible. This helps to build credibility and trust.
Finally, we use a clear and concise writing style. It's best to leave out any jargon or technical terms.
The Secret to the Best Product Descriptions? It’s YOU!
The best product descriptions have something in common. What is it? Clients who take the time to hire a team that understands how customers use product descriptions. You can boost the effectiveness of your product descriptions by working with us. Plus, by doing the following:
Using High-Quality Images
The images you use to display your products are just as important as the description. The photograph must be very high-quality. If you can, add a video to show how the product works or to explain it's features.
Tell Us About Your Target Customer
Another thing that you can do is fully explain who your target audience is. It's important for writers to know who they are writing for. We will write for a car loving, mechanical minded man, for example. But, we will write differently if we know your customer is a fashion-loving teen.
Share What Your Customers Need
For a product description to be effective, it must identify a problem, and then offer a solution. It really helps our writers to know what issues your product can solve for your customers. This way, we can effectively express this in the content we create.
Get Social
Do you have a social media account for your brand? (You should!) Add social sharing buttons to your product pages. Social media is a powerful marketing tool, and it's a simple way to make your products more visible. If you need help with social media management, we would love to hear from you. We also offer an affordable social media management service.
Pricing for Product Descriptions from Sapphire SEO Solutions
Our product descriptions are affordable and we offer three different options. Remember, if you need more than 100, please get in touch. We are happy to offer a bulk discount.
All of our product descriptions are written with HTML. This makes them easy to copy and paste into your eCommerce platform. We also add feature lists and optimized titles for your products. Every product description comes with an SEO-optimized meta description and FBA bullet points. Finally, we send your descriptions in spreadsheet format. Here are the options:
Frequently Asked Questions About Product Description Writing Services
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A great product or service description clearly explains what the offering is. It highlights key benefits, and speaks directly to the target audience. We use engaging language, focus on unique selling points, and keep it concise, yet informative. Incorporate sensory words, persuasive techniques, and SEO-friendly keywords to enhance visibility. Strong descriptions address customer pain points. They also provide compelling reasons to buy, often ending with a call to action.
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Product description writers' earnings vary based on experience, industry, and platform. E-commerce giants, agencies, and luxury brands often offer higher rates. Experienced copywriters with SEO expertise or technical knowledge can command premium prices. This is especially true if their content drives significant conversions.
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Product descriptions are written by our in-house writers. Some businesses rely on manufacturers’ descriptions. This is a mistake. Custom-written content is more effective for branding and SEO. Our skilled writers craft descriptions tailored to target audiences. The descriptions emphasize benefits and use persuasive language. Companies selling online often hire writers with SEO expertise, like ours. We can improve visibility on platforms like Amazon, Shopify, or direct-to-consumer websites.
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Product descriptions are essential across certain industries. These include e-commerce, fashion, beauty, electronics, home goods, automotive, and software. Other sectors, like healthcare, finance, and industrial equipment, also require detailed descriptions. They have to communicate features and benefits. B2B and B2C companies alike benefit from compelling copy that enhances customer engagement. We write content for them all!
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High-quality product descriptions boost conversions by clearly communicating value. They also address customer pain points, and build trust. Well-written descriptions enhance SEO, improving search rankings and driving organic traffic. Unique, engaging content sets your brand apart. It reduces returns by providing accurate details, and increases customer confidence. Compelling descriptions also enhance user experience. They make products more appealing and encourage faster purchasing decisions.
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Manufacturer descriptions are often generic, technical, and used by multiple retailers. This leads to duplicate content issues that hurt SEO rankings. They may lack persuasive, customer-focused language needed to drive sales. Custom descriptions highlight unique selling points. They align with brand voice and improve search visibility. Writing original content ensures your product stands out. It also engages customers better, and enhances your overall marketing strategy.
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Yes, we write Amazon product descriptions optimized for conversions and SEO. This includes engaging bullet points and compelling copy. We also use strategic keyword placement to work with Amazon’s search algorithm. Well-crafted descriptions highlight product benefits, answer common customer questions, and encourage purchases. A strong Amazon listing increases visibility. It also reduces returns and enhances brand credibility. This helps sellers stand out in a competitive marketplace.