Technical SEO Services That Improve Rankings & Site Performance
Technical SEO refers to the behind-the-scenes optimizations that help search engines crawl, index, and rank your website more effectively. It ensures your site loads quickly, is mobile-friendly, and follows best practices for performance, security, and structure — all without changing the content itself.
Don't Let Technical SEO Issues Slow You Down - Work with a Technical SEO Expert
Technical SEO makes sure your site can be found, understood, and trusted by Google. Unlike content writing or keyword research, technical SEO focuses on the infrastructure of your website — the foundation that makes all other SEO efforts work and facilitates a rise in search rankings.
Technical SEO Includes:
Speed improvements (like image compression and caching)
Fixing crawl errors and broken links
Improving Core Web Vitals (Google’s page experience metrics)
Making your site mobile-friendly
Structuring your pages for better indexing (with clean code, schema, sitemaps, etc.)
Whether you're a local plumber or an online retailer, strong technical SEO ensures your website is search engine–friendly, lightning fast, and built to rank.
Our technical SEO specialists have the tools and knowledge to improve your site architecture and improve your site's standing in search results.
Why Technical SEO Matters for Small Businesses
If your website is slow, confusing to Google, or full of hidden errors, it doesn’t matter how great your content is — you won’t rank. This is where a technical SEO agency like Sapphire SEO Solutions comes into play.
For small businesses, every click counts. Without a strong technical foundation, it's more likely than not that the following will occur:
Losing customers to slow load times
Failing Core Web Vitals Metrics (hurting rankings)
Poor organic search performance
Getting skipped by Google crawlers
Wasting your content marketing and SEO investment
However, when you have a technical SEO company like Sapphire SEO Solutions working on your site, you can see great results including the following:
Technical SEO = Better Website Health and Search Success
Just like a car needs a tuned engine to run efficiently, your website needs solid technical SEO to perform well in search. Having solid technical SEO strategies in place allows for the following:
Fast load times that reduce bounce rates
Mobile usability for a better user experience
Proper indexing, so your pages actually appear in search
Structured data, helping Google understand what your content is about
Higher Google Search Results Based on Performance
With recent search engine algorithm updates, performance now plays a direct role in rankings — especially for small business websites. Our technical SEO consultants help your site:
Pass Core Web Vitals assessments
Get featured in AI overviews and answer boxes
Compete with bigger brands on speed, structure, and searchability
Without technical SEO and improving site structure and the website's technical aspects, your pages may be invisible — no matter how good your content is.
Our Technical SEO Services Include
At Sapphire SEO Solutions, we don’t just “run a scan” and send you a confusing PDF. We take technical SEO projects seriously. We fix the issues that actually affect your organic traffic, rankings, and user experience to improve search engine visibility, page speed, URL structure, and much more.
Here’s what our technical SEO services deliver —
Site Speed Optimization
We improve your load time across mobile and desktop by:
Compressing and lazy-loading images - image optimization
Minifying CSS, JavaScript, and HTML
Leveraging browser caching and server-side improvements
Reducing page bloat from themes, plugins, or bloated builders
Mobile Usability Fixes
We ensure your website works perfectly on all screen sizes by:
Fixing mobile layout issues
Improving button spacing and tap targets
Search engine optimization for mobile-first indexing
Core Web Vitals Optimization
We focus on the three performance pillars Google measures:
LCP (Largest Contentful Paint)
FID (First Input Delay) / INP
CLS (Cumulative Layout Shift)
We troubleshoot and improve the metrics that impact rankings.
Crawlability & Indexing Fixes
We remove the roadblocks that stop Google from accessing your content:
XML sitemaps creation & submission
Robots.txt optimization
Internal linking improvements
Removing crawl errors & soft 404s
Structured Data & Schema Markup
We implement JSON-LD schema for:
Pages (WebPage)
Services
FAQs
LocalBusiness
This helps you appear in rich snippets, AI overviews, and maps listings.
Broken Links, Redirects, and Canonicals
Fixing 404s and broken internal/external links
Setting up 301 redirects properly
Eliminating duplicate content via canonical tags
Ensuring user-declared canonical links are set up correctly
Comprehensive Technical SEO Audit
Every client starts with a full audit that includes:
PageSpeed performance
Indexing status
Schema coverage
Core Web Vitals
Mobile usability
Crawl budget efficiency
You get a human review and prioritized action plan — not just auto-generated graphs.
Every fix we make helps you rank higher, load faster, and convert better — with zero guesswork.
Our Technical SEO Process (Step-by-Step)
Technical SEO can seem overwhelming — but we’ve made it simple. Our process is designed to quickly identify and fix what’s holding your site back, so you start seeing better rankings and faster load times fast.
Here’s what working with us looks like:
Technical SEO Audit & Performance Review
We begin by manually reviewing your website alongside industry-grade tools like Screaming Frog, Semrush, Google Search Console, and PageSpeed Insights.
We look at every web page and check:
Load speed & Core Web Vitals
Crawlability and indexing issues
Mobile usability and UX
Sitemap, robots.txt, and schema presence
Errors like 404s, loops, thin pages, and duplicate content
You’ll get a prioritized, easy-to-follow report — no fluff, just facts.
Strategic Fixes + Priority Optimization
Based on the audit, we implement high-impact fixes first. We focus on:
Boosting site speed
Fixing crawl and indexing errors
Improving UX on mobile
Setting up schema markup for enhanced visibility
We also configure or update your sitemap, robots.txt, and canonical tags.
Structural & Schema Enhancements
We add or improve structured data for:
Services
Pages
FAQs
Local business info
This helps you appear in Google’s rich results and AI Overviews.
Testing & Monitoring
After implementation, we run diagnostics again and monitor improvements. You’ll receive:
A detailed post-fix report
Core Web Vitals tracking
Ongoing recommendations (if you're on a monthly plan)
Support, Adjustments & Optional Maintenance
Need help long-term? We offer monthly technical SEO maintenance to:
Keep your site fast, clean, and Google-friendly
Support new content or page changes
Fix new issues before they hurt your traffic
Whether it’s one-time cleanup or monthly optimization, our process delivers clarity, confidence, and technical SEO you can trust.
Technical SEO Tools Tools We Use to Deliver Results
We don’t rely on one tool or an automated report. At Sapphire SEO Solutions, we use a stack of trusted, professional-grade SEO tools — combined with technical SEO expertise and hands-on human reviews — to give your website a real technical edge.
Our Technical SEO Toolkit Includes:
Screaming Frog
Used for in-depth crawling of your entire site. Helps us detect:
Broken links
Redirect chains
Duplicate content
Issues with meta descriptions, meta tags, and other crawl errors
Google Search Console
Direct insights from Google into how your site is indexed and crawled. We use it to:
Monitor coverage issues
Submit sitemaps
Identify mobile or performance warnings
PageSpeed Insights & Lighthouse
Essential for understanding site performance, including:
Core Web Vitals (LCP, CLS, FID/INP)
Mobile responsiveness
Speed bottlenecks
Semrush
Mostly used for on-page SEO and monitoring, but for technical SEO it is used to check for things like:
Technical SEO health scores
Backlink profile integrity
Crawl stats and referring pages
These tools don’t just diagnose problems — they help us fix them with precision.
Combined with our expertise, they power your site’s technical health, indexability, and long-term ranking success.
Why Choose Sapphire SEO Solutions for Technical SEO?
When it comes to technical SEO, most agencies either overcomplicate it or outsource it. We don’t do either.
At Sapphire SEO Solutions, we specialize in small business SEO — and that includes making technical SEO approachable, actionable, and genuinely effective for business owners who need results, not jargon.
Here’s what makes us different:
Human-Driven, Not AI-Generated
We personally audit, diagnose, and fix your technical SEO — no cookie-cutter reports, no automation-only approach, and no outsourcing to overseas contractors.
Tailored for Small Businesses
We understand the unique constraints of local businesses, service providers, and solo entrepreneurs. Our pricing is honest. Our support is responsive. Our fixes are high-impact and scalable.
Transparency from Day One
You’ll get clear reporting that explains what’s wrong, what we’re fixing, and what results to expect — all without the tech-speak.
Built to Complement Your Whole SEO Strategy
We don’t view technical SEO in a vacuum. Every fix we make supports your content strategy, local SEO, and conversions. The best technical SEO companies know that this, along with on page SEO and off page SEO, are all extremely important for Google and other search engines.
In-House Web Expertise
We’ve worked with WordPress, Shopify, Squarespace, and custom CMS platforms. Whether your site is basic or complex, we know how to optimize it properly in a way that search engines understand.
We're not here to confuse you — we're here to fix what’s broken and help your website win by bringing in more organic traffic, higher search visibility, and better website speed.
Get a Free Technical SEO Audit Today — No Guesswork, Just Results
If your website isn't ranking — or ranking as well as it should — technical issues could be the missing piece.
At Sapphire SEO Solutions, we don’t sell templates or toss out a one-size-fits-all solution. We diagnose and fix the exact issues prevent search engines from ranking relevant pages.
What You Get with Our Technical SEO Audit:
A custom, human-reviewed audit (not just an automated crawl)
A prioritized list of action items (with plain-English explanations)
Insights on Core Web Vitals, mobile usability, and indexability
A plan to fix what’s broken — quickly and at an affordable price
Best of All?
We don’t require long term contracts. We don’t upsell fluff. And we don’t stop until your site is fast, healthy, and ready to rank.
Ready to fix your foundation?
Let’s audit your site and unlock its full potential. Click below, to order:
Frequently Asked Questions About Technical SEO
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This is often caused by crawlability issues — like noindexed pages, missing sitemaps, or incorrect robots.txt settings. We audit and fix these so your pages are visible and rankable.
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Slow speeds are usually due to large images, excessive scripts, or poor server configurations. We compress files, clean up code, and boost performance for both desktop and mobile.
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Core Web Vitals are Google's performance metrics: LCP, INP (formerly FID), and CLS. If you fail them, your rankings and user experience suffer. We improve these scores through targeted technical fixes.
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Structured data (or schema markup) helps Google understand your content. It enables rich results like FAQs, service listings, and AI Overview visibility. We handle the full implementation for you.
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Yes — if your site is difficult to crawl, loads slowly, or has errors, Google will rank competitors instead. Technical SEO removes those barriers and amplifies the effect of your content and backlinks.
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It depends. One-time fixes help, but websites change — especially with new content or redesigns. Monthly monitoring helps you stay fast, crawlable, and competitive as Google’s algorithms evolve.