Law Firm SEO - Improve Your Search Engine Rankings and Get More Leads
Law firms have a lot of competition. In most areas, there are so many law firms that it can be difficult to be noticed by potential clients. What does this mean for lawyers who want to rank higher in search engines? It means you have a big challenge in front of you.
As a lawyer or legal professional, you know how to win for your clients, but do you know how to win the race to the top on Google and other search engines? You might not know how, but we do.
There is huge competition among law firms and local search results are filled with other lawyers who are trying to get a piece of the pie. Are you ranking along with them?
Let Sapphire SEO Solutions create an amazing search engine optimization strategy that can increase your visibility in search engines and grow your firm.
What is Law Firm SEO?
Law firm SEO is the process we use to drive traffic to your website from search engines like Google, Yahoo!, and Bing.
The main goal is to create on-page content by using relevant keywords on the pages of your website.
A legal SEO writer knows how to do this flawlessly, and higher rankings can lead to more traffic, and then ultimately, clients. However, there is much more to SEO efforts in addition to amazing content.
SEO for lawyers involves optimizing your law firm website and online listing to make them more visible and ranking higher on search engine results pages, or SERPs.
SEO is a very powerful type of digital marketing that can bring in more leads and more clients simply by working with a law firm SEO company that can do the hard work for you.
Why is SEO so Important for Lawyers?
You might be wondering why it's so important for a law firm to have a good SEO strategy. The main reason is that it helps law firms bring in high-quality leads.
SEO is a long-term strategy. It doesn't happen overnight. In fact, it can take months, or even years if you are focused on a high-traffic keyword, to rank on search engines. However, if you stick with it and allow an SEO firm like ours to monitor and tweak your strategies, you will definitely get results and often an amazing ROI.
Simply by trusting in the process of SEO, law firm websites can easily rise through the ranks and greatly increase organic traffic.
Additionally, SEO helps make it easier for clients to find legal services, and it helps to constantly generate leads.
Fundamentals of SEO for Lawyers
To be successful at attorney seo, there are a number of things that we have to check and do, from keyword research and content optimization to every little technical SEO ranking factor that might come into play. Here are some of the fundamentals of SEO that attorneys and those in the legal industry should be aware of before getting started with a digital marketing strategy.
Understanding Search Engines
The three main search engines are Google, Yahoo!, and Bing. Each of them use different algorithms to determine the order a website will be seen on search results pages.
Google is the most popular, and in general, it's also the one that most SEO agencies focus on. With Google, there are more than 200 different ranking factors taken into consideration. Keep in mind, however, that Google does not publicly reveal these factors. As SEO professionals, we can only make educated guesses. This is why SEO is sometimes a guessing game and takes weeks or months to get results.
At Sapphire SEO, we focus on understanding how all search engines work, and we keep up to date on the changing algorithms that Google and other search engines use. We do know that the algorithm changes hundreds of times a year and that websites that are highly optimized with high-quality content and a strong backlink profile rank higher than those that don't have those things.
The Three Main Parts of a Full SEO Strategy
Three main strategies go into a full SEO strategy -- Technical SEO, On-Page SEO, and Off Page SEO.
Technical SEO
Technical SEO involves analyzing the technical aspects of a website, and then improving anything that needs help. Some of the things that go into technical SEO include the speed at which your site loads, how responsive a mobile site is, and XML sitemaps.
On-Page SEO
On-page SEO is all of the parts of an SEO strategy that occurs on a page. This includes content creation, optimizing H-tags, image optimization, internal linking, and other things.
Off-Page SEO
Finally, we have off-page SEO, which includes everything that happens off the page. These include link building, social media, content marketing, guest blogging, and more.
Local SEO for Law Firms
One part of SEO is absolutely critical for lawyers: local SEO.
Why is it so important? Because there might be 50 or more legal firms in your area, and you want to be the one people find when they start searching for "lawyer near me."
Most people start looking for an attorney in their local area when they need help with a legal issue, so the sooner we can get you ranking in your local area, the better!
The best way to do this is to optimize your website for local search results.
We will do things like optimize your Google Business Profile, create content that is relevant to your local area, and even write ads if you want to do paid advertising, too.
Building High-Quality Backlinks
Another crucial part of SEO for lawyers is backlinking. This process helps to improve your website visibility and authority on SERPs.
When a reputable website links to your page, it shows search engines that your content is trustworthy and valuable.
To get great backlinks, you must have high-quality written content on your page, consider guest blogging, and build relationships with other websites.
We can work with lawyers to obtain backlinks and improve both visibility and authority.
How We Measure Success in SEO
When you start working with an SEO agency like Sapphire SEO, you can’t expect immediate results. SEO takes time, and some clients may not understand this at the beginning of their campaign. However, there are some things that we can do to show that great things are in motion.
Essentially, we look at things like key performance indicators, or KPIs. These include:
Keyword rankings
Organic traffic
Click-through rate
Conversion rate
Bounce rate
You can check on these yourself by using Google Search Console, which is free, but we will also send reports to you throughout the campaign to report SEO success.
Why Optimizing Your Website is So Important
In most cases, your website will be the first impression that a potential client has of your firm. The best websites are those that are user friendly, optimized for search engines with high-quality content, and fast to load on mobile devices.
If you have a great website, it will ensure that your law firm is credible and trustworthy, and it shows that your firm is an expert in your practice area(s).
What We Need from You to Create a Successful SEO Strategy
Though our team will do most of the work for you when you choose us for your SEO, we do need some information from you before we get started.
For example, we want to know your goals, your practice areas, and who your target audience is.
Generally, once we have this information we can start creating a plan to push your site up in the rankings and increase leads.
Most SEO plans we create for law firms include:
Content creation (Blogs, articles, web content)
Link building
Local SEO
Technical optimization
Every plan is created specifically for the firm we are working with, so your SEO plan might be different than another firm's plan.
Are You Ready to Take Your Legal Website to the Next Level with SEO?
Successfully implementing legal SEO requires a great understanding of how search engines work. You must employ technical SEO, produce high-quality content, and do a lot of link-building.
Though it can take a few months to see results from SEO, we can show positive signs of a successful campaign in just a week or so.
If you don't want a full SEO strategy that's okay, too. We can also provide blog posts, website content, translations, and much more. We also work with clients in other industries, too, including doctors, Realtors, locksmiths, and more! Reach out today for a quote, or order SEO content online, today.