Content Refresh Strategy - How Updating Old Blogs Boosts SEO Fast
Yahya Hassan Khan Yahya Hassan Khan

Content Refresh Strategy - How Updating Old Blogs Boosts SEO Fast

Are recent Google updates negatively impacting your site? Refreshing old blog posts can help you recover organic traffic. Many content marketers now focus on updating underperforming pages to keep content relevant and ensure it attracts the right target audience.

Read More
What is a Small Business SEO Package from Sapphire SEO Solutions?
Christa Tintelnot Christa Tintelnot

What is a Small Business SEO Package from Sapphire SEO Solutions?

A small business SEO package is a bundled set of services—such as website audits, keyword research, local SEO, on-page optimization, content creation, link building, and reporting—designed to help small businesses improve online visibility and attract more customers. These packages are cost-effective, typically ranging from $500 to $2,500 per month, and provide long-term ROI by boosting search rankings, generating leads, and future-proofing websites for AI-powered search.

Read More
Google Business Profile Optimization for Local SEO: The Complete Expert Guide
Yahya Hassan Khan Yahya Hassan Khan

Google Business Profile Optimization for Local SEO: The Complete Expert Guide

Previously known as Google My Business (GMB), Google Business Profile (GBP) is a free tool offered by Google that helps local businesses manage their online presence on Google’s platform. Optimizing your Google Business Profile is a great way to rank higher in the Google Maps and traditional search results, allowing potential customers to find you easily. 

Read More
The Future of AI in SEO: What Small Businesses Should Know
Christa Tintelnot Christa Tintelnot

The Future of AI in SEO: What Small Businesses Should Know

AI is transforming SEO by powering conversational search, AI-generated overviews, and personalized results. For small businesses, this shift means focusing on high-quality, structured content, optimizing for local SEO, and leveraging AI tools to compete with larger brands. By adapting early, small businesses can boost visibility, gain more customers, and stay ahead in the future of search.

Read More
SEO for Contractors: Case Study on Ranking Local Services
Christa Tintelnot Christa Tintelnot

SEO for Contractors: Case Study on Ranking Local Services

SEO for contractors is critical to winning local clients and staying competitive in 2025. This case study shows how Sapphire SEO Solutions helped a contractor improve visibility, fix on-page SEO issues, and dominate Google’s local results. With the right local SEO strategy—optimized content, reviews, citations, and technical fixes—contractors can consistently rank higher, generate qualified leads, and book more jobs.

Read More
How to Do an SEO Audit - Step-by-Step Guide for a Site Audit (Free SEO Audit Checklist 2025 Included!)
Yahya Hassan Khan Yahya Hassan Khan

How to Do an SEO Audit - Step-by-Step Guide for a Site Audit (Free SEO Audit Checklist 2025 Included!)

To have a high-performing site, you need to start with an SEO audit. It helps find all of the issues that can negatively impact your website's performance. This may include slow pages, poorly-optimized web pages, or indexing problems, among many other things. If you fail to audit your website regularly, you'll gradually lose visibility.

Read More
SEO for Doctors and Medical Practices: Why It Matters
Jessica Northcutt-Swain Jessica Northcutt-Swain

SEO for Doctors and Medical Practices: Why It Matters

In today’s digital-first world, patients rely on search engines to find healthcare providers. SEO for doctors and medical practices improves online visibility, builds trust, and attracts more patients. By combining local SEO, content marketing, and reputation management, your practice can rank higher and achieve sustainable growth.

Read More
Top SEO Tools for Small Business Owners in 2025: A Helpful Guide
Jessica Northcutt-Swain Jessica Northcutt-Swain

Top SEO Tools for Small Business Owners in 2025: A Helpful Guide

Search engine optimization (SEO) is still the best strategy for small businesses that want to increase visibility, attract new customers, and grow sustainably. The digital marketing landscape is quickly evolving with AI search and voice search, meaning you need the best SEO tools possible.

Read More
Small Business Content Writing for SEO: Mistakes Small Businesses Make
Christa Tintelnot Christa Tintelnot

Small Business Content Writing for SEO: Mistakes Small Businesses Make

Search engine optimization, or SEO, isn't often understood by small business owners. Many just assume that it's throwing keywords onto a website and that's all you need to rank on Google, Bing, and other search engines. Though that is a small part of it, one of the most common SEO mistakes small businesses make is not focusing on content creation as part of a full SEO strategy. There are other things, too, like technical SEO, backlinks, optimizing for AI with GEO (generative engine optimization), and more. 

Read More
Why Small Businesses Should Invest in SEO Before Ads - SEO Is Important -- Discover the Importance of SEO for Small Businesses and the Reasons Why You Should Invest Today
Jessica Northcutt-Swain Jessica Northcutt-Swain

Why Small Businesses Should Invest in SEO Before Ads - SEO Is Important -- Discover the Importance of SEO for Small Businesses and the Reasons Why You Should Invest Today

Should you be focusing on paid advertising to gain immediate traffic, or invest in SEO to build a long-term and strong online presence? It's true that paid ads will drive visitors to the website instantly, but SEO brings with it more trust, sustainable growth, and a better return on investment in time.

Read More
The Role of Online Reviews in Local SEO Rankings - Why a Local Business Should Always Respond to Reviews - Improve Local Search Results by Replying to Local Reviews and Google Reviews
Christa Tintelnot Christa Tintelnot

The Role of Online Reviews in Local SEO Rankings - Why a Local Business Should Always Respond to Reviews - Improve Local Search Results by Replying to Local Reviews and Google Reviews

In the modern digital marketplace, reviews are not optional—they are essential. They shape customer perception, influence search engine rankings, and determine which businesses win visibility in the Local Map Pack and AI-driven overviews. For local businesses, strong reviews are the difference between being overlooked and being chosen.

Read More
What Is Web Copywriting? Website Content? Website Copywriting? Work with a Copywriter from Sapphire SEO Solutions to Write Website Copy - A Complete Guide to Writing Web Copy
Christa Tintelnot Christa Tintelnot

What Is Web Copywriting? Website Content? Website Copywriting? Work with a Copywriter from Sapphire SEO Solutions to Write Website Copy - A Complete Guide to Writing Web Copy

Your website has one chance to make a first impression on new visitors. How are you doing it? 

Every day, millions of websites are constantly competing for the same visitors. How will you resonate with them? 

Case studies show that it's not website design, it's not branding, and it's not having the best user experience on a product page. 

It's the words on your pages that make the difference. 

Read More