Boost Your Online Visibility with Construction SEO
According to Google, every month there are more than 1.7 million online searches for independent contractors.
Don't you want to get in on that?
As a builder, contractor, or someone who is in the construction industry, if you have a website for your construction company, you need to make sure that it's attracting the right target audience and that your content is showing up in organic search results.
What does all of this mean? It means you need professional construction SEO experts to help!
The Power of SEO for Builders
To make things simpler, we need to start with search engine optimization, which is known as SEO. This is the process that SEO professionals and content creators use to improve the standing of a website on search engine results pages, also known as SERPs.
The basis of SEO is the keyword or keyword phrase. This is what people are searching for on Google and other search engines. For instance, a search term like "General Contractor Near Me" is a common phrase that people use when they want to hire a builder. When they get to the results, they will see some ads, and then a list of web pages. Currently, Google shows 10 pages on the first page of results in addition to the sponsored ads. The goal of SEO is to get your page among the top 10 positions — and eventually the top 3!
Why? Because most people don't go beyond that first page. Instead, according to BacklinkInfo, which looked at 4 million Google users, only 0.66% of them went to the second page...and almost no one ever goes beyond that.
You want your site on that first page, don’t you? We can help you do this with SEO for construction companies.
How Do Search Engines Work?
Before we get into the details of how Sapphire SEO Solutions can help those in the building and construction industry get more web traffic, we also need to explain how search engines work.
Though Google is the most popular search engine, by leaps and bounds, others, like Yahoo and Bing are important, too. All of them use a method of ranking based on an algorithm. This algorithm changes around 600 times every year for Google, and the rest change, too. The rankings are based on how relevant the content is, the level of authority the website has, and how good the user experience is.
The Power of SEO for Builders
If you want to increase traffic to your website, create more online visibility, and get more sales, you must have a good SEO strategy in place. A website that ranks high on SERPs is going to naturally establish that company as a leader in the industry. With keyword research and other methods, we can help you target a specific area, a particular region, and even a certain demographic.
Here are some of the benefits a construction company, builder, or contractor might see when using SEO services for their website:
More traffic
Higher search rankings
Qualified leads
Better domain authority
Increased credibility and visibility
Improved reputation and brand awareness
Affordable and cost-effective marketing strategy
How Sapphire SEO Solutions Approaches Construction Company SEO
When you decide to take advantage of our construction SEO services, we have a step-by-step method to help, though a lot of the steps in SEO are quite easy and simple for you to do by yourself.
Who is Your Target Audience?
The first thing that we want to know is this — who is your target audience? We generally rely on our clients for this information, as they are the ones who know who they want to target. It is helpful to know about the interests of your target audience, their demographics, and their pain points, which are things that they might believe are problematic when working with a company.
Generally, all of this is something that you will know, being in the industry and working with people over several months or even years, but if you need help, we can certainly do market research for you to determine this. Some of the things we will look at include:
Understanding online habits
Look at search behavior
Create buyer personas
Use customer empathy methods
The Best Types of Content for Builders, Contractors, and Construction Services
There are all kinds of content that we can provide for construction services, in addition to our general SEO services, from infographics and blog posts to white papers and website pages. However, what might work for a law firm in regard to search engines doesn't always work for a company in another industry.
We Can Keep Your Site Filled with New, Relevant Content like Blog Posts and Articles
For builders, contractors, and construction companies, blog posts are wonderful. Articles work well, too. Videos are important, as are testimonials and reviews.
Local SEO for Builders, Contractors, and Construction Companies is Important
Setting up a Google Business profile is essential, and you also want to make sure you are added to Google Maps. Local SEO strategies for construction companies are something we would absolutely recommend, too.
Since a lot of your business is likely in a certain geographic area, you want to bring in new customers by focusing on a local audience.
Another thing that we can help with is writing small blurbs about your business to post on local directories that are filled with stats and data. That can set your company apart from other businesses.
Guest Blogging and Social Media
Guest blogging can also work well for construction companies. We can create blogs that you can post on other websites that link back to your site. For example, if you work closely with a local company that supplies flooring, you can approach them to post a blog on their site...and you can return the favor on your own. You can do the same with backlinks, which help to make your site rank higher, too.
Our social media manager can also work with you to keep your construction company's Facebook, Instagram, or other social media accounts updated and relevant.
How Can You Measure Your SEO Success?
It is important to remember that the process of SEO can take a while, and it's not only creating content that matters. Technical SEO also plays a part, which includes things like how fast your site is and how it looks on mobile devices. We also do off-page SEO.
In general, it can take three to six months to see results, and in some cases, even longer. The good thing is that you can measure this and see it by using free trackers like Google Search Console, Ahrefs, and more.
Once you see how your keywords are performing, you can take steps to change that based on the information these sites give you. We can also help by performing free audits of your website.
Keyword Research is the Next Step
After that, we do some keyword research. We have access to some of the best keyword research programs out there, but you can also do this yourself if you want. Several websites out there offer basic keyword research to get you started.
Once we have a full list of keywords for your construction business, we can start to figure out which are relevant and useful. Again, we use keyword research tools to do this. We can see trends, metrics, and other very useful data.
Coming Up With a Keyword Strategy
Once we have keywords, we can then come up with a keyword strategy for your construction company. This includes things like optimization, creating content that is specifically centered around those keywords, and doing link building. Additionally, we can look at specific pages, audit them, and then change them to meet your SEO goals.
Other Types of Optimization
Now that there is a plan using relevant keywords and keyword optimization, you also have to look at the structure of your website. Remember, the way the website looks and behaves all lends to the user experience. This is also part of ranking on search engines. So, things like header tags, website speed, meta titles, meta descriptions, and how the page reacts on mobile devices all come into play.
This is known as “technical SEO,” and you can order this by itself, or it is part of all of our SEO strategy packages.
Working with Sapphire SEO Solutions for Construction Company SEO
There are a number of great benefits that we can offer to our clients in the building industry in regard to SEO. For instance, we can help you achieve more organic traffic, better engagement, and ultimately, conversions.
Additionally, we can offer tips on how you can improve the user experience of your site, and even boost how accessible your site is.
We are Experts in Construction SEO
If you are looking for experts in SEO for builders, contractors, or construction companies, you have come to the right place! We have created successful SEO campaigns and content for the construction industry for well over a decade, both in the US and Canada. Additionally, we have partnered with clients who outsource their services to construction companies.
All of this means that we have a level of expertise that not all SEO experts and writers do, and that is something we are all proud of!
Sapphire SEO Solutions - Professional SEO for Construction Companies
Website traffic is imperative for any successful construction company, and that's why you need to work with a team of writers and SEO professionals who understand how to add SEO features to your site and create content that will bring in potential customers and improve your standing as a company. We have been in the SEO industry since 2007, and all of our SEO experts and writers are familiar with construction industry terms and procedures.
To learn more about what we can do for your construction business, please get in touch for a free consultation. Alternatively, if you are ready to order website content writing, a blog post, or one of our other a la carte services, you can do that too, by ordering today.
We look forward to working with you and elevating your construction company website. We also are experts in other industries including dental, medical, real estate, law, and more.