SEO for Construction Companies
Our Construction SEO Services Can Help Your Construction Company Bring in More Clients and Increase Revenue
Is your construction company appearing on the first page of Google? Where is your construction website ranking when someone searches "construction company near me?" Where is it when someone searches "construction company?"
If it's not on the first page, you need Sapphire SEO Solutions.
Too many construction companies think that they will get clients without doing SEO. Why? Well, in the construction industry, word-of-mouth is the main form of marketing.
You may have noticed this isn't working as well as it used to, though. These days, more and more people than ever before use search engines to find businesses for construction projects. If your site isn't ranking, no one will find it.
According to the latest data, 46% of all Google searches are for local businesses. This includes construction companies. This makes local SEO efforts more important than ever before.
Do You Need SEO? Ask Yourself These Questions
Local SEO is the key to appearing in local search results. You want to appear in local searches to attract new clients and increase revenue. If you aren't sure that you need SEO, ask yourself these questions:
How Much Traffic is My Site Getting?
When is the last time you looked at your site's traffic? If you are like most people who work in construction services, it's probably not that recently. If you HAVE looked, saw how low it is, that might be how you ended up here! SEO for construction companies can definitely improve traffic.
Where is Your Site Ranking on Search Engines?
What happens if someone types in "construction company [city]" into a search engine. Will they see your website on the first page? If not, you need construction SEO. By using target keywords, we can help get your site on the coveted first page.
Do You Have a Google Business Profile?
If the answer to this question is, "A what?" Or "I don't know," you need SEO experts for construction companies. Google business profile optimization is an important part of SEO success. When compared with a national SEO campaign, a local SEO campaign benefits greatly from a GBP.
Now you know that your website can do better than ever on search engines with SEO. Our company can help to improve your standings in organic search results. We can get your residential or commercial construction company a Google Maps listing. We can also improve how your site performs on mobile devices. It all comes down to SEO performance.
How Does SEO Work for a Construction Business?
At this point, you might be wondering what SEO is and how it can work for a construction company. The awesome thing about SEO for a construction company is that it is organic. This means you aren't placing ads everywhere. You also don't have to pay for ads. Instead, people searching for specific keywords will organically, or naturally, find your website.
Let's look at a common search term: "Construction Company in Cleveland." On the day we searched for this term, these were the top three results on Google:
These companies have an SEO professional working with them to get their website ranking. This will bring in relevant traffic and boost their local presence. You can't simply add content to a web page and hope it ranks. Instead, you have to add things like high quality content, title tags, relevant backlinks, good meta descriptions, and so much more.
Our team can help. We understand how to improve your website's ranking on search engines, and we can use the power of SEO to do it.
Click Here to Get a Quote for Construction Company SEO
The Power of SEO for Builders
If you want to increase traffic to your website, we can help with SEO. We can also create more online visibility and get more sales for you by creating an SEO strategy. A website that ranks high on search engine results pages shows people something important. It shows that your company is a leader in the industry. With keyword research and other methods, we can help you target a specific area. We can do the same if you are focusing on a particular region or even a certain demographic.
Here are some of the benefits a construction company, builder, or contractor can see when using SEO:
A good SEO strategy will bring in more traffic to your website by adding relevant keywords to your pages.
Your construction company website will appear higher on search engines.
When people see your website on the internet in local search rankings, it is a great sign that you will get more qualified leads.
Those looking at search results will see your website higher on search engine results pages. This gives your company more credibility and visibility.
You want people to know about your brand, right? SEO also helps to improve reputation and brand recognition.
SEO is an affordable way to market your company with a set price month after month. This way, there are no surprises.
Need a Good Construction SEO Strategy? Start Here
Search engine optimization, or SEO, is the basis of digital marketing. There are three main parts of an SEO strategy. On-page SEO, off-page SEO, and technical SEO. There are also secondary tasks that help to improve the full SEO strategy.
On-page SEO uses the strength of amazing content. Off-page SEO uses concepts like link building and business listings. Technical SEO is all of the tasks that happen behind the scenes.
Organic Google searches account for 53% of ALL website traffic. This shows that SEO a critical component of any digital strategy.
We Use a Number of Tactics to Improve Your SEO
There are several tactics that we can use to help a construction company website rise on search engines. Local SEO is the main focus here.
Some people think that SEO is an easy process. It's just using a keyword research tool, throwing those keywords on a page, and you are done, right? Nope.
The SEO Process is Complex and Always Changing
The truth is this: SEO can take months to work. Since there are many pieces and parts of a full-SEO strategy, it takes time to put it all together. There are also constant search engine algorithm changes to keep up with. It's also important to keep tabs on other sites and Google Analytics.
As difficult as it can be to get your page to the top of SERPs, it's just as easy to see it fall due to not keeping up with your SEO.
Sapphire SEO Solutions always stays updated on the latest changes in the SEO industry. For clients with full SEO services, we make those changes quickly and efficiently.
Our construction company SEO agency is made of both SEO experts and highly trained content writers. With that experience, your web pages can rise through search engine rankings like never before. Statistics don't lie:
What We Do to Help You Outrank Your Competitors
The goal of SEO is to outrank your competitors on search engines. There are three parts to this:
The website code has to be easily read by search engines
The online content must be written for SEO purposes
The offsite content has to be optimized to show that your site is an authority in the industry.
Here is a basic guide to how we make your site rank higher than your competitors:
Full Audit of Service Page(s)
We begin the process with a full audit of the most important pages of your website. We offer a free audit to all new customers. This one, however, is much more in-depth an a part of every SEO package.
Keyword Research to Find Relevant Keywords
The next thing we do is start the keyword research process. We look for both short-tail and long-tail keywords. Google takes both into affect when ranking pages.
Technical SEO
We also start the technical SEO process. This takes a look at the "behind-the-scenes" parts of your website. Some of the things we look for include slow load times, broken links, mobile responsiveness, and URL structure.
On-Page SEO
On-page SEO is the next step. We will create new content or refresh old content based on keyword research. All of our website and blog writers are SEO-certified. This is simply one more way we stand out from other SEO agencies out there.
Off-Page SEO
We then work on off-page SEO tactics. We will get your site listed on local listings, ensuring potential clients can see online reviews. We will also create content with local intent in mind to post off your site. Basically, any thing we can do to reach a local audience is important.
Additional and Continuing Efforts
We can boost your SEO by doing other things, too. For instance, we have a social media management service. Additionally, we can create a content marketing plan for you. Also, keep in mind, that we will keep you up to date with monthly reporting. This ensures you always know what's happening.
Learn More About a Full SEO Plan, Here
On-Page SEO for Construction Companies
One method we use to improve your ranking on search engines is on-page SEO. Essentially, this includes every type of SEO we can do specifically on your business's website. Some people call this "onsite SEO," too.
The way a website is structured and written is extremely important for construction SEO. In order to rank on search engines, web crawlers examine your site. They then determine how relevant the content and structure is to web queries. Google will promote sites with faster page load speed if it enhances the user's experience.
Back in the old days of SEO, it was possible to do this almost exclusively with keywords. These days, though keywords are a part of it, so are things like how your site is structured. Google also takes into acount how fast it is to load, how easy it is to navigate, and how relevant it is to what users are looking for. Page load time should ideally be under 3 seconds to reduce bounce rates and improve user experience.
The better your site is in regard to these SEO tactics, the higher it will rank on search engines.
Off-Page SEO for Construction Companies
Off-page SEO, or offsite SEO, involves any search engine optimization task that occurs off of your website.
One example is getting more reviews for your company. Sites like Trustpilot, Yelp!, Angie, and more are all sites you should be visible on. When a potential customer looks at reviews on these sites, they see your company on them. This encourages them to trust your company more.
Another good example of off-page SEO is setting up and optimizing a Google Business Profile. The best thing about having a GBP is that all of your important information, like address, phone number, and operating hours, is featured prominently. Customers can click through and get more information about your company. Additionally, they can read Google reviews, and see your location on Google Maps. Claiming and optimizing your Google Business Profile helps improve local SEO significantly.
Content marketing and social media are the other main parts of off-page SEO. Both can bring traffic to your website and improve your website authority.
Customized, Full-Service Construction Company SEO Services
When combining on-page and off-page SEO along with technical SEO and social media management, you get a full suite of services. Every SEO plan is customized specifically for your construction company.
Sapphire SEO Solutions offers all of these. You can order them separately, but we can also create a full-service package. These packages includes everything from local SEO and content writing to fixing technical issues and social media marketing.
The best part of working with our team is that everything is fully customized for you. You only pay for what you want...and never have to deal with the cost of what you don't.
Working with Sapphire SEO Solutions for Construction Company SEO
There are a number of great benefits that we can offer to our clients in the building industry in regard to SEO. For instance, we can help you achieve more organic traffic, better engagement, and ultimately, conversions.
Additionally, we can offer tips on how you can improve the user experience of your site, and even boost how accessible your site is.
We are Experts in Construction SEO
If you are looking for experts in SEO for builders, contractors, or construction companies, you have come to the right place! We have created successful SEO campaigns and content for the construction industry for well over a decade, both in the US and Canada. Additionally, we have partnered with clients who outsource their services to construction companies.
All of this means that we have a level of expertise that not all SEO experts and writers do, and that is something we are all proud of!
Sapphire SEO Solutions - Professional SEO for Construction Companies
Website traffic is imperative for any successful construction company, and that's why you need to work with a team of writers and SEO professionals who understand how to add SEO features to your site and create content that will bring in potential customers and improve your standing as a company. We have been in the SEO industry since 2007, and all of our SEO experts and writers are familiar with construction industry terms and procedures.
To learn more about what we can do for your construction business, please get in touch for a free consultation. Alternatively, if you are ready to order website content writing, a blog post, or one of our other a la carte services, you can do that too, from our client dashboard.
We look forward to working with you and elevating your construction company website. We also are experts in other industries including dental, medical, real estate, law, and more.
FAQ’s About SEO for Construction Companies
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SEO in construction is the process of optimizing a construction company's website to rank higher in search engine results. It helps contractors, builders, and construction firms attract more clients by increasing online visibility. This involves keyword research, local SEO, backlink building, content creation, and technical optimizations. Ranking well for terms like “best general contractor near me” or “home remodeling services” can generate quality leads and grow a construction business.
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There are four main types of SEO - on-page SEO, off-page SEO, technical SEO, and local SEO.
SEO services typically include:
Keyword research to target relevant searches
On-page optimization (meta tags, headings, content structure)
Technical SEO (site speed, mobile-friendliness, indexing)
Content marketing (blogs, service pages, FAQs)
Local SEO (Google Business Profile, citations, reviews)
Backlink building to improve authority
Analytics & reporting to track progress These services improve search rankings and drive more organic traffic.
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DeHiring an SEO company is beneficial if you lack the time or expertise to optimize your website. A professional SEO team can implement advanced strategies, conduct in-depth analysis, and stay updated with search engine algorithm changes. While DIY SEO is possible, an agency provides faster, more consistent results. If your business relies on local clients, an SEO company can improve visibility and generate more qualified leads, making it a worthwhile investment.
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The 4 Ps of marketing in construction are:
Product – The construction services offered (e.g., residential, commercial, renovations).
Price – Competitive pricing strategies, quotes, and value-based pricing.
Place – Targeting the right geographic locations and markets.
Promotion – Digital marketing, SEO, PPC ads, social media, and networking. Optimizing these elements ensures a construction company attracts the right clients and stays competitive.
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Local SEO pricing varies, but small businesses typically pay $500 to $2,500 per month for professional services. One-time local SEO services cost $300 to $2,000. If hiring an agency for ongoing optimization, costs depend on factors like competition, location, and business size. Higher-end SEO services for larger businesses or competitive markets can reach $3,000+ per month
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SEO takes 3 to 6 months to show noticeable results, but significant rankings in competitive industries may take 6 to 12 months. The timeline depends on factors like website history, competition, and content quality. Consistently publishing valuable content, improving technical SEO, and acquiring backlinks can speed up results. However, SEO is a long-term strategy that requires ongoing optimization.