SEO for Construction Companies - Increase Leads and Improve Rankings with Construction SEO
Our Construction SEO Services Can Help Your Construction Company Bring in More Clients and Increase Revenue
If your construction company website isn't appearing on the first page of Google and other search engines, you need search engine optimization.
Too many construction companies expect to bring on new clients without even trying. Why? Because in the construction industry, word-of-mouth is the most popular form of marketing.
Things have changed, though. More and more people are using search engines to find services, like construction companies, and if your website isn't ranking, no one is going to find it.
Ask Yourself These Questions to Determine if You Need SEO
Local SEO is the key to attracting clients and increasing revenue if you own a construction company. To understand how it works, you should ask yourself a number of questions:
How Much Traffic is My Site Getting?
When is the last time you looked at your site's traffic? If you are like most people who work in construction services, it's probably not that recently. Alternatively, you HAVE looked, saw how low it is, and that's how you ended up here! If it's pretty low, you need construction SEO.
Where is Your Site Ranking on Search Engines?
If someone types in "construction company [city]" into a search engine, will they see your website on the first page? If not, you need construction SEO.
Do You Have a Google Business Profile?
If the answer to this question is, "A what?" Or "I don't know," you need SEO experts for construction companies..
How Does SEO Work for a Construction Business?
At this point, you might be wonderful what SEO is and how it can work for a construction company. The awesome thing about SEO for a construction company is that it is organic. This means you aren't placing ads everywhere, and instead, people searching for specific keywords will organically, or naturally, find your company website on search engines.
Let's look at a common search term: "Construction Company in Cleveland." On the day we searched for this term, these were the top three results on Google:
The Power of SEO for Builders
If you want to increase traffic to your website, create more online visibility, and get more sales, you must have a good SEO strategy in place. A website that ranks high on search engine results pages is going to naturally establish that company as a leader in the industry. With keyword research and other methods, we can help you target a specific area, a particular region, and even a certain demographic.
Here are some of the benefits a construction company, builder, or contractor might see when using SEO services for their website:
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A good SEO strategy will bring in more traffic to your website by adding relevant keywords to your pages.
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Your construction company website will appear higher on search engines.
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When people see your website on the internet, specifically in local search rankings, it is a great indication that you will get more qualified leads.
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Those looking at search results will see your website higher on search engine results pages, and thus, it will give your company more credibility and visibility.
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You want people to know about your brand, right? SEO also helps to improve reputation and brand recognition.
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SEO is an affordable way to market your company with a set price month after month. This way, there are no surprises.
Need a Good Construction SEO Strategy? Start Here
Search engine optimization, or SEO, is the basis of digital marketing. Through the strength of amazing content, called on page SEO, and the power of link building and business listings, called off page SEO, construction company SEO experts can help your website rank higher on search engines.
The best SEO experts for construction companies can increase your web traffic and attract customers to your business.
We Use a Number of Tactics to Improve Your SEO
There are several tactics that we can use to specifically help a construction company website rise through the ranks of search engines. Local SEO is the main focus here.
Some people think that SEO is an easy process. It's just doing some keyword research, throwing those keywords on a page, and you are done, right? Nope.
The SEO Process is Complex and Always Changing
The truth is this: SEO can take months to work, and since there are many pieces and parts of a full-SEO strategy, it takes time to put it all together. Add that to constant search engine algorithm changes, and you have a lot of work to do to keep up. Because of this, as difficult as it can be to get your page to the top of SERPs, it's just as easy to see it fall due to not keeping up with your SEO.
Sapphire SEO Solutions always stays updated on the latest changes in the SEO industry, and if these changes affect our construction company clients, we make those changes quickly and efficiently.
Our construction company SEO agency is made of both SEO experts and highly trained content writers. With that experience, your web pages can rise through search engine rankings like never before. Statistics don’t lie:
What We Do to Help You Outrank Your Competitors
The goal of SEO is to outrank your competitors on search engines. There are three parts to this:
The website code has to be easily read by search engines
The online content must be written for SEO purposes
The offsite content has to be optimized to show that your site is an authority in the industry.
This is what we do to make your site rank higher than your competitors:
On-Page SEO for Construction Companies
One method we use to improve your ranking on search engines is on-page SEO. Essentially, this includes every type of SEO we can do specifically on your business's website. Some people call this "onsite SEO," too.
The way a website is structured and written is extremely important for construction SEO. In order to rank on search engines, web crawlers examine your site and then determine how relevant the content and structure is to web queries.
Back in the old days of SEO, it was possible to do this almost exclusively with keywords, but these days, though keywords are a part of it, so are things like how your site is structured, how fast it is to load, how easy it is to navigate, and relevant it is to what users are looking for.
The better your site is in regard to these SEO tactics, the higher it will rank on search engines.
Off-Page SEO for Construction Companies
Off-page SEO, or offsite SEO, involves any search engine optimization task that occurs off of your website.
One example is getting more reviews for your company. Sites like Trustpilot, Yelp!, Angie, and more are all sites you should be visible on. When a potential customer looks at reviews on these sites, and they see your company on them, they will trust your company more.
Another good example of off-page SEO is setting up and optimizing a Google Business Profile. The best thing about having a GBP is that not only is all of your important information, like address, phone number, and operating hours, featured prominently, but customers can click through and get more information about your company, read Google reviews, and see your location on Google Maps.
Content marketing and social media are the other main parts of off-page SEO. Both can bring traffic to your website and improve your website authority.
Customized, Full-Service Construction Company SEO Services
When combining on-page and off-page SEO along with technical SEO and social media management, you get a full suite of services that is customized specifically for your construction company.
Sapphire SEO Solutions offers all of these, and you can not only order them separately, but we can also create a full-service package that includes everything from local SEO and content writing to fixing technical issues and social media marketing.
The best part of working with our team is that everything is fully customized for you, and you only pay for what you want...and never have to deal with the cost of what you don't.
Working with Sapphire SEO Solutions for Construction Company SEO
There are a number of great benefits that we can offer to our clients in the building industry in regard to SEO. For instance, we can help you achieve more organic traffic, better engagement, and ultimately, conversions.
Additionally, we can offer tips on how you can improve the user experience of your site, and even boost how accessible your site is.
We are Experts in Construction SEO
If you are looking for experts in SEO for builders, contractors, or construction companies, you have come to the right place! We have created successful SEO campaigns and content for the construction industry for well over a decade, both in the US and Canada. Additionally, we have partnered with clients who outsource their services to construction companies.
All of this means that we have a level of expertise that not all SEO experts and writers do, and that is something we are all proud of!
Sapphire SEO Solutions - Professional SEO for Construction Companies
Website traffic is imperative for any successful construction company, and that's why you need to work with a team of writers and SEO professionals who understand how to add SEO features to your site and create content that will bring in potential customers and improve your standing as a company. We have been in the SEO industry since 2007, and all of our SEO experts and writers are familiar with construction industry terms and procedures.
To learn more about what we can do for your construction business, please get in touch for a free consultation. Alternatively, if you are ready to order website content writing, a blog post, or one of our other a la carte services, you can do that too, from our client dashboard.
We look forward to working with you and elevating your construction company website. We also are experts in other industries including dental, medical, real estate, law, and more.
Frequently Asked Questions About SEO for Construction Companies
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SEO in construction is the process of optimizing a construction company’s website to rank higher in search engine results. It helps contractors, builders, and construction firms attract more clients by increasing online visibility. This involves keyword research, local SEO, backlink building, content creation, and technical optimizations. Ranking well for terms like “best general contractor near me” or “home remodeling services” can generate quality leads and grow a construction business.
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SEO services typically include:
Keyword research to target relevant searches
On-page optimization (meta tags, headings, content structure)
Technical SEO (site speed, mobile-friendliness, indexing)
Content marketing (blogs, service pages, FAQs)
Local SEO (Google Business Profile, citations, reviews)
Backlink building to improve authority
Analytics & reporting to track progress
These services improve search rankings and drive more organic traffic.
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Hiring an SEO company is beneficial if you lack the time or expertise to optimize your website. A professional SEO team can implement advanced strategies, conduct in-depth analysis, and stay updated with search engine algorithm changes. While DIY SEO is possible, an agency provides faster, more consistent results. If your business relies on local clients, an SEO company can improve visibility and generate more qualified leads, making it a worthwhile investment.
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The 4 Ps of marketing in construction are:
Product – The construction services offered (e.g., residential, commercial, renovations).
Price – Competitive pricing strategies, quotes, and value-based pricing.
Place – Targeting the right geographic locations and markets.
Promotion – Digital marketing, SEO, PPC ads, social media, and networking.
Optimizing these elements ensures a construction company attracts the right clients and stays competitive.
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Local SEO pricing varies, but small businesses typically pay $500 to $2,500 per month for professional services. One-time local SEO services cost $300 to $2,000. If hiring an agency for ongoing optimization, costs depend on factors like competition, location, and business size. Higher-end SEO services for larger businesses or competitive markets can reach $3,000+ per month.
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SEO takes 3 to 6 months to show noticeable results, but significant rankings in competitive industries may take 6 to 12 months. The timeline depends on factors like website history, competition, and content quality. Consistently publishing valuable content, improving technical SEO, and acquiring backlinks can speed up results. However, SEO is a long-term strategy that requires ongoing optimization.