7 SEO Benefits of Using Professional Blog Writing Services
Hiring professional blog writing services can boost your website’s SEO by ensuring consistent, keyword-optimized, and high-quality content that search engines love. Expert writers know how to craft engaging posts that improve on-page SEO, attract backlinks, and keep visitors on your site longer. This helps reduce bounce rates and improve rankings. Regularly updated blogs also signal freshness to Google, helping your business appear higher in search results. By outsourcing content creation, you save time, target your ideal audience more effectively, and maximize your overall ROI.
Key Takeaways
Professional blog writing services help businesses boost SEO rankings through consistent, keyword-optimized, and high-quality content.
Outsourcing blog writing saves time while driving more organic traffic, backlinks, and leads, directly improving your site’s visibility and ROI.
Expert writers understand SEO best practices, E-E-A-T guidelines, and content strategy, ensuring every post strengthens your online authority.
Publishing fresh, optimized blogs regularly signals Google that your site is active, helping you rise higher in search results.
Get started easily by choosing a content tier or blog subscription with Sapphire SEO Solutions to maintain a strong, search-friendly blog presence year-round.
Keeping up a blog is extremely important for any business. There are many benefits to having a blog on your page, including keeping your customers/clients up to date on what's happening in your business, sharing news about a product or service, and giving you a wonderful organic SEO boost!
SEO, or search engine optimization, is the process of ranking websites on Google. If you don't have any type of SEO, you won't have the opportunity to get your website on the first page of search engines.
Think about this --- when is the last time you went to the second page of search results? It's probably been a long time, right? This is why you need to incorporate SEO into your website.
One of the best ways to bring your website to the top of search results is to ensure you have great content. According to DemandSage, businesses that publish blogs get 55% more traffic and have 434% more indexed pages than those that don’t.
When you add high-quality content to your site, it will naturally help it rise through the search engine rankings. Ideally, you want to be in the top 3 results, but really, anything on the first page is a good position to be in.
However, this is a big commitment. It can take a couple of hours to write a blog post, and for a busy business owner or manager, how are you going to find the time to do this? Thankfully, this is the page you are looking for, because we can do it for you.
Our professional blog writing services are the perfect solution. With our SEO blog writing services, we will keep your blog populated with amazing content while delivering some fabulous SEO benefits.
Keep reading to find out more about the benefits of working with Sapphire SEO Solutions for blog writing, or take a chance and order content right now!
What Are the SEO Benefits of Professional Blog Writing Services?
When it comes to ranking higher in the search engine results page, we always recommend businesses to start blogging and do it more frequently. It can do wonders for your site.
In fact, a recent US-based firm chose our blogging services, and after publishing eight blogs for the client within a month, our experts were able to boost the business’s online traffic by 158%!
Here are the 7 SEO benefits of using a professional blog writing service:
You Always Have High-Quality, Optimized Content on Your Blog
One of the best benefits of working with professional blog writers is that you will always have great content on your blog.
We know SEO, and we know how to create engaging, informative, and well-researched content that your target audience will love.
Many people don't understand that you can't just put random content on a blog or website and get traffic. Plus, thin content is a big no-no.
Google loves authoritative content that follows the E-E-A-T guidelines. Backlinko states that long-form content (3,000+ words) gets about 77% more backlinks than short-form content (<1,000 words). This shows that you can attract backlinks and start ranking on the search engine results page.
There is a lot more that goes into creating content.
The content has to be easy to read, for instance.
It also should be structured in a certain way.
Next comes user engagement --- do people like reading the content?
Then we need to factor SEO into it. Keyword research is incredibly important here.
Finally, keep in mind that Google and other search engines only want to rank the best content --- if you can't provide that, it's in your best interest to work with a blog writer who does...and we have several SEO-certified writers who do this at Sapphire SEO Solutions.
We Do the Keyword Research - So You Can Easily Target Your Preferred Audience
Another big advantage of working with Sapphire SEO Solutions is that we can do the keyword research for you.
Though our Quartz Tier of content doesn't include keyword research, you do get basic keyword research with our Amethyst Tier, and full keyword research with our Opal Tier. You can read more about our content tiers on our website.
Most SEO professionals understand the importance of using the right keywords, and our team is no different. Not only do we use keywords in the content we create, but more importantly, we use them naturally. This is another thing that search engines love!
You Get Regular Content Posted to Your Site
Another huge thing that goes into SEO is having regular, fresh content published on your site. Search engines regularly push websites that have new, updated content higher than old, outdated content. When you populate your site with content on a regular schedule, it naturally helps your SEO rankings.
We also prioritize content refresh. This involves updating existing blogs and making them relevant for today. For example, this blog you’re reading was published on the 5th of February, but we have recently updated it by adding statistics, FAQs, and SEO-optimized images.
One of the ways we help our clients with regular posting is by offering a blog post subscription service. This way, you can pay once a month, and then you don't have to worry about your blog at all. We will take over, do the research for you, and keep your blog updated with posts on a schedule that works best for you.
Better On-Page SEO
SEO can be divided into three main types: technical SEO, off-page SEO, and on-page SEO. On-Page SEO is all of the things we can do on your website to improve your position on search engine results pages.
Some of the things we can add when we write blog posts for you include:
Meta titles
Meta descriptions
Optimized headers
We can also add internal links to other pages on your site. Finally, we add alt text on images. All of this helps to improve on-page SEO...and in turn, your rankings.
More Opportunity for Backlinks and Authority
Another part of ranking a website is authority. Essentially, website authority is how important or relevant a search engine thinks your site is.
Though there are a few ways that you can raise authority, one of the best is backlinks. These are links from other websites that link to your website.
Backlinks are super important for your business. In fact, HubSpot says that businesses with blogs get 97% more backlinks than those without. This makes your site look more credible and even directs relevant traffic to it.
Finding good backlinks isn't easy, but if you publish good content, the backlinks can come to you naturally.
That said, it’s important to check the quality of the backlink. Links from spammy sites can harm your SEO, sending a wrong signal to Google and other search engines. Also, don’t ever buy backlinks, as it can lead to a penalty.
Always take the time to research local, reputable businesses you want backlinks from and approach them with a good offer.
A Better User Experience & Lower Bounce Rates
When you have a visitor come to your page, you want to make sure that they have a good experience, right? Again, professional writing can make this happen.
Since we know how to create content that is well-formatted, scannable, and engaging, your site visitors will naturally want to stay on your site longer. When people stay longer, it reduces the bounce rate of your page.
The bounce rate is a metric that shows Google and other search engines how engaging visitors find your page.
A low bounce rate is better for SEO, as it shows that you are giving visitors content that they want to see...thus, showing your site is useful. This means your website will rank higher than your competitors.
Save Time & Maximize ROI
Finally, when you outsource your content to a company like Sapphire SEO Solutions, you will save a lot of time. This allows you to focus on the core business tasks that need to be done. We can handle the rest.
Not only will you save time, but you will also maximize your ROI. In fact, DemandSage says that businesses that blog grow 126% more leads than those without blogs.
But it can cost a lot to hire an in-house writer. Read our blog on “SEO Content Writing Agency vs. Freelancers: Which Is Best?” to learn more about the differences between the two and find out which is the right option for your business.
Working with a freelancer requires managerial oversight. Plus, you’ll have to create briefs and guide them on the best SEO practices to follow when writing a blog for your site. That’s a lot of work.
Alternatively, you can choose one of our affordable content tiers or blog post subscriptions and save a lot of money!
Since we’re on the topic of maximizing ROI, don’t forget to read our blog on “How to Track SEO ROI” to help you determine if your investment in search engine optimization is paying off.
Partner with Sapphire SEO Solutions for Affordable Blog Writing Services!
Now that you know all of the benefits you can get by working with a professional blog writer, what are you waiting for?
The team at Sapphire SEO Solutions has been doing this for a long time, and we know how to create high-quality, consistent, and optimized content to put on your website's blog.
Enhance and improve your SEO strategy today, and order blog posts from Sapphire SEO Solutions. You can also fill out our online contact us form to schedule a free consultation with an SEO expert!
Frequently Asked Questions – Professional Blog Writing Services
Why should I invest in a professional blog writing service?
Investing in a professional blog writing service ensures your website has consistent, SEO-optimized content that ranks well and attracts the right audience. Experienced writers know how to use keywords naturally, structure posts effectively, and align with your brand voice to boost authority and conversions.
Is there any benefit to writing a blog?
Yes, blogging is one of the most effective ways to increase website visibility and organic traffic. It helps build trust with your audience, supports SEO by targeting valuable keywords, and positions your business as an expert in your field.
Is blogging still relevant in 2025?
Absolutely. Blogging remains a key part of digital marketing in 2025 because search engines continue to prioritize high-quality, helpful content. Regularly publishing optimized blog posts helps you stay competitive, attract backlinks, and keep your site active in Google’s rankings.
How often should a business post new blogs for SEO?
Most experts recommend publishing at least two to four blog posts per month to see consistent SEO results. Posting regularly signals freshness to Google and helps your brand stay visible to potential customers searching for industry-related topics.
What makes SEO-optimized blog content different from regular writing?
SEO-optimized blog content is strategically written to attract both readers and search engines. It includes researched keywords, proper formatting, internal links, and valuable information that meets user intent while improving your site’s chances of ranking higher.