7 SEO Benefits of Using Professional Blog Writing Services

Keeping up a blog is extremely important for any business. There are many benefits to having a blog on your page including keeping your customers/clients up to date on what's happening in your business, sharing news about a product or service, and it gives you a wonderful organic SEO boost!

SEO, or search engine optimization, is the process of ranking websites on Google. If you don't have any type of SEO, you won't have the opportunity to get your website on the first page of search engines.

Think about this --- when is the last time you went to the second page of search results? It's probably been a long time, right? This is why you need to incorporate SEO into your website.

One of the best ways to bring your website to the top of search results is to ensure you have great content. When you add high-quality content to your site, it will naturally help it rise up through the ranks of search engines. Ideally, you want to be in the top 3 results, but really, anything on the first page is a good position to be in.

However, this is a big commitment. It can take a couple of hours to write a blog post, and for a busy business owner or manager, how are you going to find the time to do this? Thankfully, this is the page you are looking for, because we can do it for you.

Our professional blog writing services are the perfect solution. Not only will you keep your blog populated with amazing content, but you will also get some fabulous SEO benefits.

Keep reading to find out more about the benefits of working with Sapphire SEO Solutions for blog writing, or take a chance and order content right now!

You Always Have High-Quality, Optimized Content on Your Blog

One of the best benefits of working with professional blog writers is that you will always have great content on your blog. We know SEO, and we know how to create engaging, informative, and well-researched content that your target audience will love.

Many people don't understand that you can't just put random content on a blog or website and get traffic. There is a lot more than goes into it.

The content has to be easy to read, for instance.

It also should be structured in a certain way.

Next comes user engagement --- do people like reading the content?

Then we need to factor SEO into it. Keyword research is incredibly important here.

Finally, keep in mind that Google and other search engines only want to rank the best content --- if you can't provide that, it's in your best interest to work with a blog writer who does...and we have several writers who do this at Sapphire SEO Solutions.

We Do the Keyword Research - So You Can Easily Target Your Preferred Audience

Another big advantage of working with Sapphire SEO Solutions is that we can do the keyword research for you. Though our Quartz Tier of content doesn't include keyword research, you do get basic keyword research with our Amethyst Tier, and full keyword research with our Opal Tier. You can read more about our content tiers on our website.

Most SEO professionals understand the importance of using the right keywords, and our team is no different. Not only do we use keywords in the content we create, but more importantly, we use them naturally. This is another thing that search engines love!

You Get Regular Content Posted to Your Site

Another huge thing that goes into SEO is having regular, fresh content published on your site. Search engines regularly push websites that have new, updated content higher than old, outdated content. When you populate your site with content on a regular schedule, it naturally helps your SEO rankings.

One of the ways we help our clients with this is by offering a blog post subscription service. This way, you can pay once a month, and then you don't have to worry about your blog at all. We will take over, do the research for you, and keep your blog updated with posts on a schedule that works best for you.

Better On-Page SEO

SEO can be divided into three main types: technical SEO, off-page SEO, and on-page SEO. On-Page SEO is all of the things we can do on your website, itself, to improve your position on search engine results pages.

Some of the things we can add when we write blog posts for you include meta titles, meta descriptions, and headers. We can also add internal links to other pages on your site. Finally, we add alt text on images. All of this helps to improve on-page SEO...and in turn, your rankings.

More Opportunity for Backlinks and Authority

Another part of ranking a website is authority. Essentially, website authority is how important or relevant a search engine thinks your site is. Though there are a few ways that you can raise authority, one of the best is backlinks. These are links from other websites that link to your website. Blogging is a wonderful way to achieve this. Finding good backlinks isn't easy, but if you publish good content, the backlinks can come to you naturally.

A Better User Experience & Lower Bounce Rates

When you have a visitor come to your page, you want to make sure that they have a good experience, right? Again, professional writing can help this happen.

Since we know how to create content that is well-formatted, scannable, and engaging, your site visitors will naturally want to stay on your site longer. When people stay longer, it reduces the bounce rate of your page.

The bounce rate is a metric that shows Google and other search engines how engaging visitors find your page. A low bounce rate is better for SEO, as it shows that you are giving visitors content that they want to see...thus, showing your site is useful. This means your website will rank higher than competitors.

Save Time & Maximize ROI

Finally, when you outsource your content to a company like Sapphire SEO Solutions, you will save a lot of time. This allows you to focus on the core business tasks that need to be done. We can handle the rest. Not only will you save time, but you will also maximize your ROI. It can cost a lot to hire an in-house writer. Alternatively, you can choose one of our affordable content tiers or blog post subscriptions and save a lot of money!

Hire Sapphire SEO Solutions for Blog Writing

Now that you know all of the benefits you can get by working with a professional blog writer, what are you waiting for? The team at Sapphire SEO Solutions has been doing this for a long time, and we know how to create high-quality, consistent, and optimized content to put on your website's blog.

Enhance and improve your SEO strategy, today, and order blog posts from Sapphire SEO Solutions.