SEO Copywriting Services -- How Do You Know It's Time for a Website Refresh?

Most people who have a website simply put up content and then never change it again. This is terrible for SEO, though, and it can even hurt your rankings on search engines.

This is why SEO pros suggest refreshing a website every so often. In fact, the best option is to update your website copy every three months or so, or once every quarter.

If you don't want to stick to a schedule, however, there are other ways to know that it's time for a website refresh. Here's what you need to know:

Your Website is Difficult to Navigate

One of the reasons you know that it might be time for a website refresh is that your site is difficult to navigate. One of the main parts of search engine optimization is the user experience. When users have difficulty moving through your site, they have a bad user experience.

Google and other search engines definitely take this into account when considering how pages are ranked.

The search engine algorithms, which show where your site appears in search engine results, won't rank a site that has a poor user experience.

This means that you won't get a lot, if any, organic traffic. Plus, you won't be able to reach your target audience.

The solution is to work with an SEO company like Sapphire SEO Solutions.

We can help to improve the navigation of your website and make it easier for your target audience to find exactly what they need. Our team does this by making the content easier to read, adding more calls to action in your SEO copy, and ensuring that people want to stay on your site as long as possible.

Also, this will help Google and other search engines improve your position on search engine results pages.

Your Website Doesn't Look as Great as You Want it To

Another reason to consider updating your website is because it doesn't look as great as you want it to look.

Perhaps you simply threw your site together when you opened your business just to get content on the page.

Another reason might be because you haven't updated anything on your site in many months or even years. This is where our SEO copywriters can help!

By simply working with a copywriting agency like Sapphire SEO Solutions, you can literally transform your site to look better based simply on the content that is posted.

High quality content is another part of SEO that can help your site rank. This is why you need an SEO copywriting service at your side.

One way to solve this problem is to take an objective look at the content that is on your site. Maybe there is a blog post you don't like, or your content doesn't sound as good as it could. You may have changed some of your products or services.

Once you have this taken care of, you can work with our content writers and get new content posted. We can do keyword research, focus on search intent, use a target keyword, or add a title tag or two. All of this will help your website look and rank better than ever.

Your Website is Outdated

Another reason you should work with a search engine optimization company is that your website is outdated. SEO is constantly changing. If your website isn't changing along with it, you won't be able to rank on search engines.

New SEO content you add to your page can help you have better search results. It will also bring in more organic traffic. Your landing pages will rank higher, and we can even write SEO copy that uses specific keywords, like long tail keywords.

We know that our SEO copywriting skills are second to none, and the SEO writing we do will update your website and improve your marketing strategy.

Your Website isn't Relevant to Your Brand

Over time, your brand image or identity might have changed. If your website is still reflecting an old version of your brand, you must put some effort into changing it.

Potential clients and customers will generally get to know your brand by what's on your website. In fact, many people will see your website as the first impression of your brand.

By adding more SEO optimized copywriting to your site and creating high quality content, you can update your website to match the current brand identity you have.

This type of compelling content will show customers and clients exactly who you are, and it doesn't have to be a huge undertaking. With our help, you can improve your search rankings and bring in more traffic by refocusing your website to better reflect your brand.

Your Website is Using Old SEO Methods

Back in the day, SEO was done differently than it is today. You might have hired a freelance writer, and they may have used a method of writing known as "keyword stuffing." Since then, you haven't changed it.

These days, SEO is done a lot differently. The content writing is done more naturally. We use things like meta descriptions and internal links to improve website copy. This ultimately improves business growth and brings in more customers.

Our team of writers is not only highly skilled in creating high quality content, but we also are SEO experts. Our SEO team are all certified, and since we are both writers and SEO experts, we can improve your website by blending modern SEO methods with exceptional content.

Your Website Isn't Bringing in the Traffic You Want

You also might want to consider a website refresh if it's not bringing in the traffic you want. We can turn that around with SEO!

One of the ways we do this is by performing a website audit. This will show us where we can improve your content to bring in more traffic.

Since we are SEO experts as well as experienced writers, we know which steps to take to improve the traffic that is coming in. Some of the things we might suggest are re-optimizing your pages, adding regular blog posts, targeting a new keyword, or adding more landing pages.

Working with Sapphire SEO Solutions to Improve Your Website

Those are just a few of the many reasons why a website refresh might be a great solution for you. This type of service is more affordable than full website creation, and by working with expert copywriters and SEO professionals, you can ensure that the final outcome is one that you will love.

By starting the process today with a free website audit, you can see what improvements can be done on your website. Following your free audit, we can give you a free quote for our SEO copywriting services...or, you can order content today!