From Zero to Hero: How SEO Copywriting Services Transform a Website’s SEO

According to the latest 2025 data, SEO brings in over 1000% more organic traffic than organic social media efforts.

What?

Really?

Yes!

Though SEO, or search engine optimization, has many pieces and parts, one of, perhaps THE, most important is SEO copywriting. You might refer to this as copywriting, content writing, website writing, blog writing --- it doesn't matter what you call it -- what matters is that you know it works!

We can look at example after example of how SEO copywriting has helped websites rise through search rankings. The bottom line here is that SEO services, including SEO copywriting, can transform a website's SEO performance from a zero to a hero.

Let's take a look at how this works, or, if you can't wait, why not order right now?

The Big Problem -- A Website is Missing SEO

Here's the issue -- if you don't use any type of SEO, your website won't rank on search engines. Though you might be able to get a little bit of paid traffic or traffic from social media, if you aren't meeting what search engine algorithms want, you won't rank.

Some of the most common issues that people run into in regard to their website not ranking include a lack of keyword optimization, irrelevant or thin content, and a poor user experience. (We call this UX in the biz.)

Does any of this sound familiar? If so, my team and I have the solution -- work with us for SEO services. Not only can we greatly improve your digital marketing efforts, but we can also offer SEO copywriting solutions that can help you improve your company's online visibility.

The best place to start fixing these problems? Working with a copywriting agency like Sapphire SEO Solutions.

Search Engine Optimization & Copywriting - The Solution

As I mentioned, there is a lot that goes into a full SEO campaign. Yes, we offer those, but on this post, I only want to focus on our copywriting services.

We have been offering SEO content for clients since 2007. This means that we truly understand how to create content that is going to rank on search engines. Plus, we create content that your target audience wants to read.

This is exactly what SEO copywriting is! It's creating content with the goal of both engaging readers plus optimizing the content for Google and other search engines. You want the content on your website or blog to be enjoyable and informative to your target audience, but that's not enough if you want your site to rank --- you also must create content in a way that search engines understand.

To do this, there is an entire process that, honestly, can take several hours just for a single blog post or web page. With SEO copy, we have to look at things like keywords, readability, content relevance, and more. Remember, though -- this is only one part of a full SEO campaign. To really get the best outcome and see your site rise up the ranks of search engines, you have to use a full SEO strategy.

Let's look at the process we will take with SEO copywriting to get your site to rank.

Our Step-By-Step Process to Rank Your Website With SEO Copywriting

When it comes to our copywriting services, we follow a process to ensure that every piece of content we give our clients will rank. These are the typical steps that we take, though every client gets personalized service:

Step #1 - Keyword Research

The first step that every SEO copywriter will do is thorough keyword research. A good keyword strategy will focus on identifying primary keywords that not only align with your target audience's search intent, but also are relevant to your page's content.

We use a number of tools for this, including Semrush, Ahrefs, and SurferSEO. We like to use the most valuable search terms, of course, but many times, clients will give us keywords to focus on, as well.

Step #2 - The Content Creation Begins

Once we know which keywords we want to focus on, we then pass on the order to one of our amazing copywriters. All of our writers are certified in SEO, and we always use SEO best practices when creating content for our clients. This ensures that the content you see will provide value to your website or blog.

Though the content itself is extremely important, to get this content to rank, we must use specific SEO tactics. Remember, your content won't rank if it's just thrown together willy nilly. You have to apply things like well-structured content, too. For instance, it really does matter where headings go, how many images you have in your content, and whether or not you have enough words and paragraphs in your content.

Step #3 - Editing or Further Optimization

At this point, the content will go down one of two different paths.

If you order our Quartz Tier, the content will go directly to one of our professional editors.

Alternatively, if you order our Amethyst or Opal Tier, your content will be further optimized. We will add things like optimized title tags, include alt text, identify internal linking opportunities, and with the Opal Tier, you also get fully optimized meta tags and meta descriptions.

All of this gives your content an extra SEO boost at an affordable price. When this is done, the content will be sent to one of our editors for a final check.

Step #4 - Delivery to the Client

Finally, once the content is edited and ready, we send the content to our client. You will find the content in your project dashboard when you become a client of Sapphire SEO Solutions. We offer revisions of the content, if necessary. If you are a first time client, don't forget to use the code, NEWCUSTOMER, to get a full 10% off of your first order.

What Happens Next it Up to You

Once we have delivered the content to a client, the next step is up to them. We, of course, suggest posting the content online as soon as possible. The sooner the content is posted, the sooner the content can begin to rank.

Keep in mind that SEO is not immediate. It can take several weeks, or even months, for content to start rising up the ranks. Don't panic if you don't see things moving. That's totally normal. If you choose to work with us for a full SEO campaign, we will monitor and tweak your strategy over time. If not, no worries. Your content will still rank, but it might take a bit longer.

How Do You Know SEO is Working?

Before I conclude, one of the questions I get a lot is how you know that SEO is working. Well, there are a few ways. Again, we will take care of all of this if you choose to work with us for a custom SEO strategy. If not, there are a few things you can look for.

More Traffic

The first indicator that SEO is working is that you will notice more organic traffic. Remember...SEO is not the same as paid advertising. Though both can work to bring traffic to your website, when you use SEO to bring in organic traffic, you don't have to worry about paying for ads…but, it takes longer.

Ranking Improvements for Keywords

The next thing you might notice is that your keywords are beginning to rank higher. You can see this by using a position tracking tool like Semrush, or you can see it for free by setting up a Google Search Console account. You should see your keywords going up and down a bit, but it should steadily rise over time.

Boosted Conversion Rates

As you get more traffic to your website, with good content, you will also get higher conversion rates. Again, you can see this by using the tools mentioned above, or your CMS, content management system, typically will show you data.

Taking the Next Steps

Now that you know how SEO copywriting services can improve your website ranking, what are you waiting for? With Sapphire SEO Solutions, you can improve your website visibility, drive organic traffic to your site, and enhance the user experience.

Though SEO copywriting services are wonderful, and they can definitely help to improve your rankings, search engine optimization is a long-term strategy. It can take several weeks or even months before you can see the results of a full SEO campaign.

See What Sapphire SEO Solutions Can Do for You and Your Site

If you are interested in ordering SEO content, you can order directly through our client dashboard.

We also invite you to see where your current website is ranking by taking advantage of one of our free SEO audits.

Finally, we invite you to consider one of our affordable full SEO campaigns. This can get you started on the path of search engine success, and we do all of the work for you.

You can learn more about these services right here on our website, or feel free to reach out to me if you have any questions.