Blog Post Writing Service for SEO-Friendly Content
Are you looking for the best blog writing services but unsure where to start? Do you need help with content marketing to grow your business and take it to the next level?
Many small businesses struggle to gain online visibility. Often, they overlook the importance of SEO-optimized content and effective search engine optimization. That's where Sapphire SEO Solutions comes in. We've been helping small businesses achieve digital success since 2007.
In this blog, we'll explore why blog post writing services are essential for your website and how to craft engaging, SEO-friendly content.
Be sure to read until the end, as we'll also break down the costs of SEO-optimized articles and share the best approach for your business.
Let's get started!
Why Is Blog Writing Important for Your Website?
To understand the importance of blog writing for your website, you need to know how search engines work. Google uses bots to explore and index pages, and these little helpers are known as crawlers.
As Google crawls a website, it quickly indexes the pages and stores them in its database. It then ranks these sites according to hundreds of factors. Some of the most important ranking factors include relevance, quality of content, and user experience.
When you search for information or a product on Google, it searches its database to find the most relevant pages that align with your search intent. The search results on the first page of the search engine results page (SERP) are often those that Google's algorithm believes to be the most authoritative and trustworthy.
How is all of this information important to you? For a business owner, Google is one of the best platforms for finding the right audience. You need to know how search engines work to be able to build an effective marketing strategy and gain online visibility.
There are millions of websites on the internet. While not all of them will be your competitors, some are. Understanding more about search engines and the ranking factors is a great way to get an edge over similar businesses. This is where blog articles come in.
Whether it's how-to articles or long-form blog posts, blogging is one of the best and inexpensive ways of marketing your business online. You're creating content that revolves around your products or services.
In doing so, Google crawls through your site, updates its database, and ranks all of the pages. When someone searches for search terms that you're ranking for, Google will most likely recommend your site over others.
Content marketing is a fantastic way to publish information related to your business and what people are searching for. It helps cut through the noise, connecting you with your target audience. This can lead to higher organic traffic, greater conversions, and more sales.
Here are some blogging statistics that emphasize the importance of blog post writing for online businesses:
According to OptinMonster, businesses that focus on content creation experience twice as much email traffic as those that don't. It attracts more leads and is a great way to convert site visitors into loyal customers.
Businesses that focus on blog content have 434% more indexed pages than those that don't. This increases the chances of ranking higher in the SERPs for various keywords, broadening your reach.
Semrush reveals that 55% of marketers acknowledge that blog post writing contributes to some marketing results, while 26% report having achieved great success through blogging.
Let's shorten all of this information into the following three key takeaways:
Regularly publishing fresh content on your site is a fantastic way to target key search terms. It can help drive more traffic to your site and even boost conversions.
Crafting blogs and publishing articles signals to Google that your site is active. A search engine is more likely to recommend an updated website to users, increasing the chances of ranking higher in the SERPs.
While blogging is an effective SEO strategy, it can also help build brand awareness. Businesses that publish informative content revolving around popular search terms can quickly establish authority. This lets them rise through the search engine rankings faster.
How to Craft High-Performing Blogs
Since we've covered the most essential elements in detail in our previous blog on "5 Key Elements of High-Performing SEO Copywriting Services," here we will explore the steps involved in crafting high-performing blogs.
Writing is an art. It's a great way to communicate with your target audience and tell them what's happening with your brand.
However, blog post writing is not just for humans. Search engines crawl through blog posts to find information users are looking for. What does this mean?
Simply put, you're not just crafting engaging content for your target audience but also to appease search engines. Remember: Google works like an editor. If it likes your content, it's going to recommend it to users with similar search intent, increasing your chances of ranking higher.
Keeping that in mind, here are the steps involved in curating high-performing blog posts that convert:
Conduct a Thorough Keyword Research
If you've been blogging for a while, chances are you've tackled most of the topics related to your niche. This can make it incredibly challenging to identify topics you haven't written about.
Choosing a topic can be difficult, even if you're new to blogging. What do you write about? How do you go about addressing your target audience's needs? This is where keyword research comes in.
Keyword research is an SEO technique that involves analyzing various search terms to find the best one for your business. It's a great way to identify high-value keywords, generate content, and start ranking.
There are many online tools that you can use to conduct keyword research. Some of these include the following:
Semrush
Google Keyword Planner
Ubersuggest
Ahrefs
You need to look out for a few things when choosing keywords. These include volume, keyword difficulty, and search intent. A good search term will have decent volume, lower difficulty (0% to 29%), and target the search intent you're aiming for.
Pro tip: Ubersuggest has this cool feature that audits your site, assesses the keywords you want to tackle, and suggests relevant search terms that have the potential to drive traffic.
Think About the Topic
Once you've identified the keyword you want to tackle, it's time to focus on topic creation. When they first start blogging, most businesses don't know where to begin. They cover too many unrelated topics that fail to provide value to their readers.
There are many ways you can generate ideas for your next blog post. You can take inspiration from your competitors by finding out what they're writing about. If it's working for them, chances are it might work for you!
You can also use tools to find out your next blog post topic. Semrush has this wicked keyword analytical tool that helps you find valuable search terms and long-form keywords that you can write an entire article about.
Another essential tool that should be in your marketing arsenal is Google Analytics. It can highlight the best-performing blog posts, which can be great for identifying content themes.
Once you've figured that out, find the search terms you want to rank for and audit the top three pages ranking for those keywords. Take note of the format and writing style. Head over to different online communities (relevant to your business) to identify knowledge gaps. Compile your research and start considering the topics you should target for your next blog post.
Using AI tools like ChatGPT is a shortcut to generating topic ideas. It'll give you a list of article titles that you can target for your next blog post.
However, it's important to remember that the quality of your prompts directly affects the topic suggestions you receive. If you're not detailed or have no idea what to ask ChatGPT, you'll end up writing articles that no one wants to read.
Craft Compelling Content
Now that you've identified the topic you want to write about, it's time to start writing. Do your research. You want to provide valuable information that's easy to read and digest.
Most blog writers simply paraphrase information that's available on competitor sites. While this strategy was completely acceptable back then, these days it can do your site more harm than good. This is because Google loves original, authoritative content instead of information that's already available.
What should businesses keep in mind when curating a strong blog? Google E-E-A-T is a set of guidelines that the search engine uses to evaluate and rank web content. It refers to Experience, Expertise, Authoritativeness, and Trustworthiness, all key elements of high-quality content.
While you must adhere to Google's E-E-A-T guidelines, it's also crucial to remember that you're writing for your target audience. Most website visitors are skimmers instead of readers. They'll skim through the content to find the information they want. This makes it incredibly important to keep your content focused, convincing readers to move down the page.
Here's how to create content for skimmers:
Always have short sentences and a maximum of five sentences in a paragraph.
Use bullet points to break down long strands of information into digestible chunks.
Avoid fluff content and speak clearly to convey your message.
Add engaging visuals to keep the reader interested.
Make the Blog Post SEO-Friendly
After you've written the content for your next blog post, you must optimize it to make it search engine-friendly. While Google does have crawlers to go through web pages daily to learn more about the published content, you can take certain steps for the search engine to understand the indexed pages better.
SEO-friendly blog posts provide valuable content to the readers and help businesses gain more online visibility. They are great for increasing ranking and driving organic traffic to the site.
Here are a few tips to help you optimize your blog post for search engines:
Break your article into multiple headers to improve readability.
Include the primary keyword in at least one of the headers.
Add descriptive alt text to all images used in the post.
Rephrase some headers as questions, similar to those found in the "People Also Ask" section on search engines.
Incorporate internal links and consider reaching out to other websites for backlinks.
Ensure the page is optimized for mobile devices.
Use online tools to identify and promptly fix any technical or SEO issues.
Create an engaging article title, meta title, and meta description, making sure to include the primary keyword in each.
Incorporate a clear call to action at the end of the blog post to compel readers to take action.
How to Get Started with Blog Posts: 3 Ways to Start Ranking Higher!
Blogging should be your main focus if you want to drive web traffic. That said, it's important to remember that blogging is not a one-time thing. You must constantly refresh old content with new information, frequently publish high-quality blogs, and optimize your pages for relevant search terms.
The following are three main ways you can get started with blogging:
Do It Yourself
As a business owner, you know more about your products and services than any expert blog writer. You know your unique selling point (USP) and can explain complex concepts using easy-to-understand jargon. This makes you the right person to craft engaging content for your website.
However, writing blog posts yourself can also have its drawbacks. On average, it takes about 3 hours and 51 minutes to write a 1,427-word article. Do you have approximately four hours to sit and write engaging content? What if your business's content marketing needs require you to publish at least two articles a week?
Time is just one of many things to consider when it comes to writing blogs yourself. You must also have the skills to write compelling content that resonates with your target audience. Do you have what it takes to produce blog posts that convert?
Some business owners prefer to write web content themselves. While there is nothing wrong with that, they end up focusing too much on content marketing instead of running their business. This can lead to managerial or operational issues and adversely impact the company's performance.
Hire a Freelance Writer
If you don't know what you're doing, consider hiring a freelance blog writer to keep your site updated. A professional writer can work with you to understand your business and company goals before crafting relevant content for your target audience.
However, hiring a freelance writer comes with additional human resource tasks. You need to post a vacancy or create an account on freelance websites like Upwork to connect with professional content creators. Then, it's time to interview interested candidates and hire the best one for your content marketing needs.
While hiring an expert writer is a fantastic way to get started with blogging, it also requires a hands-on approach. You must create project briefs to guide the professional and allocate time to edit the articles before publishing them.
In addition to the administrative burden of hiring a writer, you also need to watch for red flags and address them promptly. For example, if a writer outsources the content marketing work to another professional at a fraction of the cost, the result is often low-quality content. This can not only harm your site's SEO but also send negative signals to search engines.
One key thing to remember is that some freelancers may make empty promises, guaranteeing impressive results and offering unlimited revisions. These can be red flags you should watch out for.
Before signing any paperwork with a freelance writer, make sure to read our "Best Blog Writing Services: What to Look For and What to Avoid!" article to help you secure reliable and trustworthy blog writing services. It provides everything you need to know when hiring writers and ordering content.
Partner with an SEO Content Writing Agency
If you don't have the time to pump out blog posts or don't like the idea of micromanaging a team of freelance blog writers, partnering up with a reliable and trustworthy SEO content marketing agency could be the best option for growing your business.
Building credibility, establishing authority, and enhancing online visibility go beyond researching keywords and writing articles for your website. Search engine optimization includes on-page SEO, technical SEO, off-page SEO, and local SEO, which all play a crucial role in helping you climb search engine rankings.
A credible SEO agency has the team to handle your business's content marketing and SEO needs. Through writing and publishing engaging blog posts and various search engine optimization techniques, an SEO agency can help build brand identity and create awareness.
While effective search engine optimization can deliver measurable results, it's important to remember that SEO can take time. Along the way, the agency may even adjust its strategy to achieve your business goals.
The key to a successful partnership with an SEO agency lies in how you brief its team. Here are the six steps you must follow before signing a contractual agreement:
Define your SEO goals
Provide a brief description of your business
Define your target audience
Discuss your competitors
Set a budget
Talk about search engine optimization
If you'd like to learn more about the steps involved in briefing an SEO agency to drive better search results, be sure to read our blog, "How to Brief an SEO Copywriting Agency." It covers the process of hiring top blog writing services in detail and explains how an SEO agency can help you achieve higher rankings.
Freelance Blog Writers Vs SEO Content Marketing Agency: Which Is the Best for Your Business?
Content creation can be a chore for some business owners. Writing articles that dominate search engines requires a lot of time, skills, and SEO knowledge. You're better off seeking article writing services.
Why is that?
As a business owner, SEO writing might not be your strong suit. Even if you create an informative blog post, you may not know how to optimize it for search engines. That's like building a car without an engine. It may look and feel like a car, but it won't drive like one. Let the experts handle your business's content marketing needs while you focus on your core.
You can explore two main options when seeking content writing services: hiring a freelance writer or partnering with an SEO agency. Which one should you consider?
It depends. There are several factors that you must think about, some of which include the following:
Cost
A writer or SEO agency may charge based on the requested word count. While hiring a freelance blog writer might seem more affordable initially, the costs can quickly add up once you realize you also need an experienced editor and an SEO specialist.
As your business grows, so will your content marketing needs. You may even need to hire a project manager to manage the entire team.
On the other hand, an SEO agency typically has a team of account managers, writers, editors, and SEO specialists. While the upfront cost may be higher than hiring a freelance writer, you get a comprehensive range of services bundled into one package. This can help keep your content marketing costs down in the long run.
Read our blog on "Web Content Writing Fees - Frequently Asked Questions" to learn more about website content writing fees.
Expertise
Expertise is another major factor to consider when choosing between freelance blog writers and an SEO agency. This is something that can make or break your business.
A freelance content specialist may be excellent at writing engaging content. But can they help you achieve your SEO goals? The same writer may not have the skills or experience needed to handle the more technical aspects of search engine optimization.
While a freelancer might be able to do some keyword research and incorporate relevant search terms into a blog post, that alone isn't enough to help your content rank. Technical SEO can be complex, and chances are that a freelance writer isn't equipped to properly optimize your website or articles. This can hurt your site's SEO performance.
On the other hand, a trustworthy SEO agency typically has a team of specialists who focus on different aspects of search engine optimization. You'll receive dedicated support across the board, helping you optimize your website more effectively and achieve higher rankings faster.
Timely Deliveries
Most freelance writers juggle multiple clients to maintain a steady income without relying on a single source. While this works well for them, it can create challenges for their clients.
If you're working with a tight deadline, you may need a blog post delivered immediately. Any delays can disrupt your operations. Unexpected setbacks in the freelancer's schedule can push back content delivery, negatively impacting your business's bottom line.
This is less of a concern when working with an SEO agency. With a larger team of professionals, writers can easily step in to handle your content marketing needs, even if someone is unavailable due to illness or unexpected circumstances.
For more insight into whether a freelance writer or an SEO agency is the right fit for your business, read our blog, "SEO Content Writing Agency vs. Freelancers: Which Is Best?"
How Much Does It Cost to Have a Blog Post Written?
SEO-optimized articles are typically more expensive than blog posts that aren't tailored for search engines. This is because a lot goes on behind the scenes, such as keyword research, on-page SEO, and technical optimization. These tasks require time, skill, and expertise, all of which contribute to the higher cost.
So, how much does it cost to have a blog post written? It depends.
An experienced freelance writer or an SEO content marketing agency may charge between $60 and $650 for 500 words. Most skilled writers and agencies have a rate of $0.50 per word, but it can cost even more depending on the quality of content.
We've already written a detailed blog titled "Website Content Writing Cost: What to Expect!" It outlines the expected cost ranges for various types of web content and explores the key factors that influence these prices.
Are You Looking for Affordable Blog Writing Services? Sapphire SEO Solutions Has You Covered!
If you've already read our blog on website content writing costs and done your research, you know that some of the rates out there are ridiculously high. For a small business, spending thousands of dollars on just a few blog posts can seriously hinder growth. Fortunately, we're here to help.
Sapphire SEO Solutions is a top-rated SEO content writing agency that provides blog writing and SEO services tailored for small businesses. We understand your financial challenges and are committed to supporting you as you grow your online presence.
At Sapphire SEO Solutions, our SEO content marketing services are both affordable and effective. Starting at just $0.03 per word, we offer three content writing tiers designed to help your business gain visibility and traction in search engines.
SEO shouldn't cost an arm and a leg. Sapphire SEO Solutions is here to ensure your business stays competitive in the digital space without breaking the bank.
Why Should You Partner with Sapphire SEO Solutions?
Here are a few reasons why you should partner with Sapphire SEO Solutions:
You Are in the Driving Seat
As an entrepreneur, handing over the keys to a part of your business can be daunting. It's completely normal to feel stressed about outsourcing content marketing. That constant "what if things don't go according to plan" thought lingering in the back of your mind can be nerve-racking.
But it's important to remember that you're still in charge. Even when you partner with an SEO agency, you retain full control over the direction of your business. Your thought leadership and the vision you have are key driving forces behind your success.
At Sapphire SEO Solutions, we love it when businesses take a hands-on approach. When done right, collaboration can unlock significant revenue potential. We encourage business owners to work closely with our team to ensure each project stays on track and exceeds expectations.
You Can Save Money on Bulk Content
Small businesses are often strapped for cash. With vendors to pay, overhead costs to cover, and daily operations to manage, budgets can be tight.
At Sapphire SEO Solutions, we understand the financial challenges small businesses face. But we don't believe those challenges should hold you back from investing in SEO and content writing services to grow your online presence. That's why we offer discounts on bulk content so you can achieve your SEO goals at a fraction of the cost.
You Can Request Revisions
Sapphire SEO Solutions has been providing content writing services to small businesses since 2007. Unlike freelancers who often overcommit and underdeliver, we're here for the long haul.
Our experts guide you through the entire process, taking your feedback into account before creating content for your website. This ensures that every blog post meets your needs and enhances your site's SEO performance.
We understand that sometimes clients may change their minds about the direction of an article. While most agencies charge extra for revisions, treating them as an additional service, Sapphire SEO Solutions is committed to your satisfaction, without the added cost.
Work with Sapphire SEO Solutions for Affordable Blog Writing Services!
Ready to partner with a top-rated SEO content writing agency? You can order blog posts directly through our online client dashboard or fill out the contact form to connect with an experienced SEO specialist today!