Best Blog Writing Services: What to Look For and What to Avoid!
Are you a small business that's finding it tough to compete in this digital landscape? Do you know the importance of blogging for your company?
Regularly publishing high-quality content that's optimized for search engines can help you stand out amongst your competitors. It can:
Improve your site's ranking
Divert relevant traffic for key search terms
Boost credibility
Ensure greater online visibility
Improve conversions
At Sapphire SEO Solutions, we understand the importance of blogging for small businesses and how it can elevate their digital presence. Our SEO blog writing services can help you rank higher on search engines while getting the traffic your website deserves.
In this comprehensive guide, we will be going over the importance of blogging for businesses. Keep reading until the end, as it will cover the common mistakes companies make when choosing a blog writing service.
Let's get started!
The Importance of Content Creation for Businesses
At the beginning of your SEO journey, writing blog articles may seem like hitting your head on a wall. You may lose the energy and will to focus on content marketing and rethink your digital growth strategy. However, we're here to tell you that you're on the right track.
Writing blogs can be incredibly crucial for your business. That said, you may need to adjust your content marketing strategy. It also helps to consider best SEO practices when publishing how-to articles, landing pages, or other informative material.
Do keep in mind that you may not see the desired results instantly. This is because search engine optimization can take a few months to work.
In the long run, SEO can help you:
Get decent web traffic
Improve your authority
Build credibility
Boost sales
71% of B2B Buyers Prefer Reading Blogs Before Making a Purchase
We can't emphasize enough the importance of blog content for your business. According to OptinMonster, 71% of B2B buyers read articles during their buyer journey to help them make an informed decision. And 44% of shoppers look at at least four blogs before making a purchase. Blogging can help improve your company's online visibility and increase conversion rates. It's great for converting visitors into paying customers.
Blogs Can Increase Lead Generation by 67%
According to Semrush, marketers prefer blog posts over other forms of content marketing.
Blogging is a popular form of content among businesses. This is because companies that prioritize blogging, on average, generate 67% more leads per month than those that don't.
Blogging Can Drive More Traffic to Your Site
We've mentioned this repeatedly in our previous blogs, and you may have heard it many times elsewhere as well: blogging drives more traffic to your site.
What's the reality behind this statement? Does content writing drive more traffic, or is it just a hoax?
According to DemandSage, blogging can get you 97% more inbound links. Marketers who blog are 13 times more likely to see profitable results. These statistics highlight the importance of high-quality content in driving organic traffic and improving search engine rankings.
Blogging Can Boost Authority and Credibility
Knowing how search engines like Google work is crucial for businesses. It can help you understand the importance of blogging.
Search engines have spiders (not literally!) that crawl the web frequently to index pages. They also learn more about the websites on the internet when crawling. This helps them in recommending relevant pages to readers looking for high-quality information.
When you blog occasionally, Google will send over crawlers to understand your content. In fact, businesses that prioritize blogging have 434% more pages indexed by search engines than those that don't. Regularly publishing high-quality content that users might want can boost your authority and build credibility.
Types of Blog Writing Services Your Business Can Invest In
Blogging can feel like a chore. While you may be able to deliver valuable information to your users through compelling writing, it can divert attention away from your business. This can lead to:
Operational issues
Missed growth opportunities
Poor SEO performance
Although there are benefits to hiring talented writers, investing in SEO blog writing services can save time and money. There are also many advantages to working with a professional content writing agency. To learn more, read our blog on "7 SEO Benefits of Using Professional Blog Writing Services."
Are you convinced that working with an SEO blog writing company can pave the path to success for your business? Here are the different types of blog writing services you can invest in:
Freelance Writers or Agencies
The first choice you have to make when seeking blog writing services is to determine whether it would be wise to hire a freelance writer or partner up with an affordable content writing agency. Deciding between the two requires assessing the benefits and drawbacks of both options.
Freelance writers may seem like a cheaper alternative to working with an SEO copywriting agency. However, hiring a skilled blog writer comes with an additional administrative burden.
In addition to managing and guiding the professionals, you'll also need to hire an editor and an SEO specialist. This can eat away at your marketing budget.
With a copywriting agency, you don't need to worry about managing different teams or spending time discussing ways to navigate your content marketing strategy.
A reputable content writing company offers clients a 360-degree solution, taking care of their blogging and SEO needs without the need for micromanagement.
Are you still confused about whether you should hire writers or work with an SEO agency instead? Check out our blog on "SEO Content Writing Agency vs. Freelancers: Which Is Best?". It'll help you weigh the pros and cons of both options.
Subscription-Based Article Writing Services
Whether you're working with a freelance writer or partnering up with an SEO agency, discussing the finer details before signing any agreement is essential.
Most writers, regardless of their niche, require payments based on the specific word count given to them. The same applies to SEO content writing services.
If you're looking for help with blogging, many agencies will charge you for the number of words they write. The payment is often made upon delivery or at a pre-scheduled date.
That said, freelance writers and SEO copywriting agencies also offer blog writing services on a subscription-based model. You can pay monthly for a predefined number of words. Plus, they let you upgrade the plan as your content writing needs grow.
However, subscription-based content writing services usually come with set packages. They mention the finer details, such as the number of blog posts per month or a specific number of revisions. So, don't expect unlimited revisions, as most writers and agencies set clear boundaries to keep things running smoothly.
AI-Assisted Services
Recently, there has been an uptick in businesses requesting AI-assisted copywriting services on platforms like Upwork and Fiverr. One common thing with these job posts is the abysmal rate companies offer for AI writing.
AI writers and AI writing services have experienced a boom in the industry. To give you an idea of what we mean by that, our team did a quick search on Semrush.
The keyword "AI content writer" has a global volume of 8,200, with 2,300 users searching for this term every month in the United States. That's a lot of people looking for AI-generated content. This could explain the recent drop in the demand for human writers.
While AI can be a great tool in helping curate engaging content for your business, is it the right thing to do? More importantly, can AI-assisted copywriting services affect your site's SEO performance?
Here's the shocking truth: you're wasting time using AI to create content. Whether you're using free AI writing tools or hiring writers to edit AI-generated blogs, it can affect your site's SEO performance.
The recent Google E-E-A-T guidelines prioritize high-quality content. Search engines score AI-generated content low, as they believe it doesn't add much value to the readers.
In fact, Google rates blogs written by AI tools the lowest. This announcement came shortly after the March 2025 rollout. In the future, anyone using AI-generated content may see a drop in their site's SEO performance.
What does all of this mean for your business? Simply put, saving money on blogging by using AI writers or tools can adversely impact your online visibility. High-quality human-written blogs will always produce better results.
Industry-Specialized Blogging Services
Copywriting can be divided into two main categories, and these are as follows:
Generalized content writing: Many freelance writers and content mills offer generalized content writing services. You'll get paraphrased blogs to fill up your website. They may not be experts in the industry you're operating in, and any content you get may not add value to readers.
Specialized content writing: Some freelance writers and SEO content writing agencies offer specialized services. They might have experience writing for the industry you're operating in. You'll get content that adds value to the readers and makes you look like an authoritative figure in the field.
While you can save money on generalized content, it's best for your business to invest in specialized blog writing services. You'll be able to target a more relevant audience and become a prominent voice in your niche.
Are Blog Writing Services Worth the Investment?
When it comes to blogging for your website, you might be tempted to write blogs yourself to save on costs. While there's absolutely nothing wrong with that, doing so if you're not an experienced SEO blogger could cause your search ranking to plummet.
Most business owners don't want to splurge cash on content marketing. They prefer pay-per-click (PPC) campaigns. While PPC can drive traffic to your site, it's often more expensive. Plus, you're not really sure whether the visitors will convert.
On the other hand, SEO is a low-cost marketing approach to growing your online presence. Blogging, when done right, can help you reach the top of the SERPs. It can increase visibility, credibility, and click-through rates (CTR).
Here are some interesting SEO statistics that highlight the importance of blogging for businesses:
The majority of online searches (around 63%) start with a search engine
Organic search makes up 53% of all website traffic
The pages that rank first, second, and third on the SERPs have 39.8%, 18.7%, and 10.2% CTR, respectively
SEO should be an essential part of a business's digital marketing strategy. It isn't cheap, and you'll have to wait a long time before seeing the desired results.
That said, investing in search engine optimization can create a rippling effect. It can:
Build credibility
Establish authority
Boost traffic
Improve sales
SEO blogging is a long-term investment that keeps on giving, meaning you can expect a higher ROI.
Why Your Business Needs the Best Blog Writing Service
Here are a few reasons why you should seek SEO blog writing services for your business:
There Are Millions of Blogs Published Daily. Do You Have What It Takes to Stand Out?
On average, there are 7.5 million blogs published every day. When writing this article, Worldometer showed that 5 million blogs had already been published.
While not all of these websites are your direct competitors, some may be. This changes things for your business. Your content must be authoritative if you wish to rank higher on the search engine results page (SERPs).
With so much competition in the digital landscape, your business needs the best content writing services to cut through all of the noise and reach the right audience.
By working with a reputable digital marketing agency, you can have human-written content that helps you climb search rankings and become an authoritative voice in the industry.
Businesses Only Have 52 Seconds to Convince Readers. Are Your Blogs Engaging Enough?
You're doing something wrong if you're blogging and not seeing the desired results.
While many business owners believe that blogging is a dying art, the reality is far from that. People still read blogs, but the change in readers' behavior and search engine algorithms has affected online visibility.
The average time a user spends reading a blog post is around 52 seconds. What's more surprising is that 43% of website visitors skim through blog posts.
Whether you're curating long-form articles or producing short content, it's crucial to make it engaging, as you only have very little time to hook readers.
Investing in the best SEO blog writing services can help your business publish engaging and valuable content for your site visitors. Expert writers know how to:
Keep readers engaged
Convey the brand's message
Convert them into lifelong customers
The Majority of Website Traffic Comes from Mobile Users. Are You Optimizing Your Blogs for Smartphones?
When crafting blogs for your website, it's also important to optimize the content for mobile users. This is something that most business owners are not aware of.
Lack of optimization can result in a poor experience for the readers and lead to increased bounce rates. This can signal to Google and other search engines that people don't like your content.
According to Exploding Topics, 63.38% of all internet traffic comes from mobile users. If you or your team don't know how to optimize pages for smartphones, it's best to invest in high-quality blog writing services.
The SEO and copywriting agency you partner with can help curate engaging articles. In addition to that, it can ensure a pleasant reading experience among different types of users. This reduces the bounce rate and drives more organic traffic.
Long-Form Articles Have Taken Over the Internet. Do You Have Time to Publish Exceptional Content?
Wix.com conducted an independent study and found that long-form content, particularly that between 1,500 and 2,500 words, is more likely to rank higher on search engines.
Google continuously makes updates to its algorithms. These days, it prefers content that follows the E-E-A-T guidelines. Websites must publish high-quality, human-written content that displays subject matter expertise.
Short articles are now seen as less authoritative unless they add value. Content that demonstrates depth, credibility, and experience is where it's at.
As a business owner, do you have time to publish long-form articles based on thorough keyword research? Chances are, you don't even have time to create an effective content marketing strategy. To dominate the digital landscape, it's best to work with an agency that offers reliable SEO services.
While you can hire expert blog writers to address your business's content needs, that may not be enough. You'll also require:
A project manager to manage the in-house team
An editor to make sure that you're publishing high-quality content
An SEO specialist to optimize the blogs so that they start performing
For small businesses, it's best to invest in SEO content writing services. A trustworthy SEO agency will have vetted writers, experienced editors, and an SEO team ready to take your content marketing to the next level.
The Majority of Marketers Have a Documented Content Strategy. Does Your Business Have One?
While the percentage of B2B marketers with a documented strategy ranges between 37% and 47%, Ahrefs places that figure at around 40%. That's still a lot of marketing professionals who rely on a well-thought-out plan to rank higher in the SERPs.
In fact, Content Marketing Institute reveals that 65% of all successful B2B marketers have a documented content strategy. It is one of the several factors that sets top marketers apart from the rest.
Having a well-drafted content plan is crucial to your business. An SEO agency with talented writers can curate the perfect content strategy. They can help you reach the right audience while achieving your SEO goals.
Refreshing Old Blogs Increases Clicks and Impressions. Are You Focusing on Updating Existing Content?
If you've been blogging for a while, you may have a lot of articles on your website. This can make it incredibly challenging to generate topic ideas that you have yet to explore.
In addition to that, your existing blogs may be taking up digital space without providing any benefits to your site.
Since Google keeps rolling out updates every now and then, it's essential to focus on updating old articles with a content refresh. It signals to search engines that your site is actively refreshing existing blogs. This shows that your business is providing reliable and up-to-date information.
Fresh content can play a crucial role in search rankings. Don't just take our word for it: The experts at Moz conducted an experiment to test the impact of refreshing content on its site's SEO performance. They updated an article with current information and changed the timestamp. It immediately moved from the third page to the first page of the SERPs, boosting clicks and impressions.
While updating content is crucial for driving organic traffic and generating new leads, it can be time-consuming. As a business owner, you must do what you do best: focus on growing your brand and managing operations. A results-driven SEO content writing agency can help refresh your existing articles, giving you a greater chance at ranking on the first page of the SERPs.
That said, how do you know when it's time to freshen up the content on your site? Read our blog on "How Do You Know It's Time for a Website Refresh?" to learn more!
Common Mistakes Businesses Make When Choosing Blog Writing Services
Want to hire blog writing services but aren't sure which agency to work with? Here are some of the most common mistakes business owners make when choosing an SEO copywriting company:
Opting for Article Writing Services Based on Price
Costs are a major consideration when making any business decision. It makes sense to save money by working with a cheap digital marketing company. Right?
Wrong!
Choosing a content marketing agency based on price is the wrong approach to seeking SEO article writing services. More often than not, you'll end up with a poor-quality blog that:
Has factually incorrect information
Doesn't follow the industry's best practices
Might not align with your brand's tone and style
In addition to the negative impact on the reader's experience and engagement, poor-quality content may not be optimized for search engines.
Imagine paying for a blog that doesn't even improve your site's SEO performance. That's a waste of money and time.
It's also important to note that content that's priced higher than the industry average may not always do wonders for your website. Why is that, you may ask?
There are many SEO agencies that offer blog writing services at premium rates. However, that doesn't mean that the content will always perform or increase conversions. In fact, you may be paying for blogs that you can get done at cheaper rates.
Pricing can be a major concern for small businesses. It's crucial to choose blog writing services that fit within your budget. However, it's equally essential to consider other factors beyond cost before making an informed decision. These may include the following:
Agency's reputation
Years of experience
Content quality
Revision policies
Opting for Content That's Not SEO-Optimized
Not all blog writing services are equal. Some content writing agencies have no idea about search engine optimization. Most of the content mills don't have SEO-certified writers. What does this mean for your business?
While you may find talented writers at copywriting agencies, they may not be well-versed in search engine optimization. They'll use a keyword here and there to show that they're targeting relevant search terms. In reality, you're getting a poorly optimized blog.
SEO content goes beyond simply using keywords naturally. It also includes the following:
Internal links
Backlinks
Optimized headers, meta titles, and alt text
Structured formatting
Each element plays a major role in how search engines evaluate your content. If you overlook them in your blog, you'll miss out on valuable traffic, credibility, and higher rankings.
To learn more about what goes into curating the perfect article, read our blog on "5 Key Elements of High-Performing SEO Copywriting Services". It covers everything you must consider to ensure your content delivers exceptional SEO performance.
Opting for Services Before Reviewing Samples
While price and SEO optimization are crucial for small businesses, reviewing samples before signing any paperwork is equally important.
Google uses bounce rates, among other ranking factors, to determine whether people are interested in your published content. If your blogs aren't engaging the readers, they'll more likely head over to your competitors. This can negatively impact your site's SEO.
Get the Best Blog Writing Services for Your Business Growth with Sapphire SEO Solutions
At Sapphire SEO Solutions, we are not just writers. Our expert content specialists are storytellers. They love to engage with brands and communicate their message in a way that resonates with their target audience.
Are you looking for the best blog writing service for your business? Sapphire SEO Solutions has you covered. We are a reputable SEO content writing agency that has been serving small and medium-sized businesses since 2007.
Here are a few reasons why we are better than other agencies out there:
We Know the Challenges Small Businesses Face
Sapphire SEO Solutions is not your typical SEO agency. We are a small digital marketing firm that caters to small businesses. Our experts know your daily challenges, which makes us better equipped to handle your content marketing needs.
Set up a free consultation with our writers and find out how they can elevate your website to help you achieve your business goals.
We Have Vetted SEO-Certified Writers
Unlike many other content mills and digital marketing agencies, we have a strict onboarding process. Our acceptance rate is one of the lowest in the industry.
We are not only skilled and experienced in content marketing but are also SEO-certified. Every project we work on will help your business rank higher in the SERPs.
At Sapphire SEO Solutions, we love publishing engaging content. At the same time, we give our clients the freedom to choose their own writers. If you like a particular copywriter's work, let us know, and we'll assign them to your project.
We Offer Affordable SEO Blog Writing Services
Most small businesses cannot seek blog writing services because of their financial situation. This can hamper their digital growth and adversely impact their online visibility.
SEO shouldn't cost an arm and a leg. Sapphire SEO Solutions is an affordable SEO company that offers a wide range of services, including SEO-optimized content writing, at a fraction of the price. We work closely with small businesses, understanding their copywriting needs and providing expert solutions tailored to their budget.
Check out our content writing tiers. Starting from $0.03 per word (that's less than half of what others are charging!), our blog writing services are affordable and professionally edited, scanned by grammar, plagiarism, and AI detector tools. We also offer multiple revisions.
No more getting left behind in search rankings. Beat your competitors in this competitive digital landscape with our affordable blog writing services!
We Have Over a Decade of Writing Experience
Founded in 2007, Sapphire SEO Solutions started as a content writing agency that gradually branched into SEO writing. We have over a decade of experience publishing engaging content that ranks for small and medium-sized businesses.
Whether you're looking for product descriptions, SEO article writing, website content writing, blog writing, or content marketing services, our certified professionals have what it takes to take your website to the next level. We know what converts and how to boost user engagement.
We Have Been Recognized as a Top Agency
When we say we are a top SEO agency, we mean it. As featured on platforms like GoodFirms, which highlights the best blog writing services based on verified client feedback and industry reputation, Sapphire SEO Solutions stands out for delivering measurable results.
In addition to GoodFirms, we've received awards and badges from Design Rush, UpCity, and Agency Spotter. This is a testament to the quality of blog writing services we offer our clients.
Improve Your Rankings and Keep Your Audience Engaged with Sapphire SEO Solutions!
Are you ready to optimize your website content for search engines? Do you need help curating SEO-optimized blogs to drive more traffic to your site? Sapphire SEO Solutions is your answer to ranking higher in the SERPs.
Order SEO-optimized content today through our intuitive dashboard or fill out the online contact form to reach out to an SEO specialist for tailored article writing services!