Done for You SEO: Is It Better Than Doing SEO Yourself?
If you're a small business owner, you have plenty of responsibilities to handle. Search Engine Optimization (SEO) shouldn't be one of them, as it can be a daunting task that requires knowledge, skills, and expertise.
Strong online visibility is crucial for your business's bottom line. If you're not working on an effective SEO strategy, you're losing out on potential traffic. That said, finding the time and expertise for SEO can feel impossible. That's where our Done-for-You SEO services come in.
At Sapphire SEO Solutions, we understand the constant challenges small businesses face, and our dedicated SEO experts are here to help. We have a wide range of offerings, including Done for You SEO services, to help you achieve measurable business success.
In this blog, we'll go over:
What Is Done-for-You SEO?
What's Included in Done-for-You SEO?
What to Expect From an SEO Done-for-You Service
Should I Hire an SEO Agency?
What Is SEO?
When people need what you offer, SEO helps your website get found online. It's a digital marketing technique that improves your web pages to drive more organic website traffic from search engine results.
Why is SEO important for your small business? BrightEdge reveals that the majority of online experiences (68%) start with a search engine. With the right SEO strategy, your site can show up in relevant search results on Google and other search engines when users search for products or services you may offer.
So, how does SEO work? It boosts your search engine rankings through different optimization techniques. Targeting the right keywords and the ideal audience can drive more web traffic to your site. SEO is a great way to reduce reliance on paid ads and bring in more customers through relevant, valuable content that builds trust and demonstrates expertise.
With search engine optimization, you are getting more qualified visitors who may be interested in your offerings. SEO acts as a customer magnet, delivering non-stop search engine success around the clock. That said, it's important to understand that it can take considerable time to reach this point.
What Is Done-for-You SEO?
There are many different types of SEO, and one of the most popular ones is Done for You SEO. When you choose this type of search engine optimization service, you're basically handing your entire SEO strategy to experienced professionals who will manage your online presence. These SEO experts may either be freelancers or work with a reliable SEO agency.
More small business owners are seeking Done for You SEO services than ever before. They want experts to handle all of their search engine optimization tasks so that they can solely focus on running their businesses.
Don't just take our word for it. According to Research and Markets, the global SEO market is expected to grow from $82.3 billion in 2023 to $143.9 billion by 2030. This phenomenal growth highlights the need for professional search engine optimization services for small business owners.
What's Included in Done-for-You SEO?
Now that you know what Done-for-You SEO is, it's time to explore what's included in this type of service. A professional SEO agency will provide a complete suite of search engine optimization services to transform your online performance. They may include the following:
Website SEO audit
Keyword research
On-page optimization
Off-page optimization
Technical optimization
Website SEO Audit to Determine Opportunities and Issues
Whether you plan to partner up with an SEO agency for a month or a year, SEO services always begin after a detailed website SEO audit and competitor analysis. A search engine optimization expert will identify technical SEO issues, broken links, and SEO opportunities. An audit can provide an overview of the site's health and how certain problems can harm your website's presence.
When you regularly audit your site and take the right steps to make improvements, you can reduce your bounce rates and boost organic traffic. It acts as a roadmap for everything that follows.
Keyword Research to Understand Intent and Drive Traffic
After an audit, the SEO strategist will begin researching highly valuable keywords, especially search terms your potential customers may be searching for. There are many tools that these professionals use, including Google Keyword Planner, to find the right keywords across search engines.
A key thing to remember when conducting keyword research is to assess the user intent. Understanding the purpose behind a search term can help small businesses attract valuable web traffic.
Targeting the right keywords with a solid SEO plan in place can help you climb higher in search rankings. You need your pages to show up on the first page of the search engine results pages, as that's where most of the traffic lies. In fact, the first five organic search results capture 70% of all clicks, while long-tail keywords drive 70% of total search traffic.
In addition to using tools to find the right keywords, an SEO strategist will also use Google Search Console to analyze your current keyword performance and find gaps.
On-page SEO to Maximize Relevance
After identifying the right keywords, the SEO agency will start optimizing every single thing on your web page. This is also referred to as on-page SEO services, and includes the following:
Structuring your landing pages for maximum impact
Crafting good meta descriptions to increase relevance and click-through rates
Creating quality content that serves both users and search engines.
When it comes to content creation, here's a tip to keep in mind: long-form articles are better than short blogs. In fact, articles longer than 3,000 words can generate:
3x more traffic
4x more shares
3.5x more backlinks than standard content
Off-page SEO to Build Trust with Google
The SEO agency you choose to partner with will play a crucial role in building your site's authority beyond your own pages. This is also referred to as off-page SEO services.
Dedicated SEO experts can help secure backlinks from authoritative, high-quality sites. These act as votes of confidence for your website's presence.
Among the many different ranking factors, backlinks remain at the top. However, recently, Google and other search engines have reduced their impact on SEO performance. That said, it's still incredibly important and should be your focus of attention.
Technical SEO to Ensure Accessibility
While content is king, a poorly optimized website can make it difficult for Google and other search engines to assess your site. This is where technical SEO services come in.
An SEO agency will ensure that search engines can crawl, index, and understand your content. Experienced SEO professionals will fix broken links, optimize page speed, and make your site more mobile-friendly for screen readers.
Why is technical SEO important for your small business? Let's take a quick look at the numbers to answer this question.
According to Exploding Topics, 92.3% of users access the internet via mobile phones. This makes it incredibly important to work on technical SEO, as it can help create seamless user experiences while boosting your search engine rankings.
What to Expect From an SEO Done-for-You Service
Are you looking for sustainable online growth for your business? Done-for-you SEO services could be the best option for many reasons, including the following:
A Strategic Roadmap Tailored to Your Business Goals
Every business has different goals, and each business owner has their own vision. A reliable SEO agency would work with the key stakeholders to design a custom SEO plan specifically tailored to your industry and target audience. SEO strategists will assess your competitors before creating a strategy that aligns with your business objectives.
Expert Handling of Your SEO So You Don't Have to Figure It Out Yourself
Some business owners think that they can learn SEO and do it themselves. While this is something that's possible, it can divert focus away from managing key business operations. Good SEO performance through this approach can take a long time and may even affect your company's growth.
As a small business owner, you should focus on what you're good at and let a dedicated SEO expert team handle your site's SEO. They have the technical skills and industry knowledge that can be difficult to build in-house.
At Sapphire SEO Solutions, our SEO expert team has specialized technical skills and deep industry knowledge to boost your ROI and competitiveness. With us by your side, you get to skip the learning curve and let a dedicated SEO agency handle your digital footprint.
Professional Insights Through Regular Reports and Performance Reviews
Done for You SEO services also include a month-end SEO performance report. It contains a detailed analysis of the key metrics, including organic traffic, keyword rankings, visitor counts, and lead conversions. These insights can help you make informed decisions.
To measure results accurately, SEO teams use advanced tools like Google Analytics and Google Search Console. It's a great way to guide ongoing strategy and know where your investment stands.
Ongoing Improvements That Lay the Groundwork for Long-term Growth
What most business owners fail to understand is that SEO isn't a one-time fix. Your ongoing SEO journey requires constant optimization, whether it's refining content marketing strategies or integrating organic search with paid search efforts.
Done-for-You SEO service helps with all of that and more. It's a great way to gain long-term online visibility, with some sources suggesting an ROI of 748%.
More Time to Focus on Running Your Business While SEO Is Managed For You
The reality is that small business owners do not have much time to do anything else than running and managing core business activities. This can prevent their online visibility from growing, which is why it's important to consider outsourcing SEO.
Instead of working on search engine optimization tasks, hire an expert to do it for you. A professional SEO agency can help:
Increase organic traffic
Generate more leads
Boost sales
Improve lead conversions
Should I Hire an SEO Company?
Hiring an SEO agency can do wonders for your small business. In fact, 63% of businesses report that SEO leads are of higher quality than those from other marketing channels.
Here's another interesting statistic on why you should work on search engine optimization: 70% of marketers say that SEO outperforms PPC for generating sales. While paid ads give quick wins, search engine optimization builds sustainable revenue streams.
Digital marketing can become incredibly complex as your business grows. An experienced agency has the SEO tools and resources to adapt to changing trends or algorithm updates. This ensures that your online visibility remains strong.
Rank Higher Than Other Websites with Affordable Done for You SEO Services!
Ready to elevate your online presence and achieve business success? Partner with Sapphire SEO Solutions for comprehensive Done for You SEO services.
As a leading SEO agency, we are dedicated to crafting and executing tailored SEO strategies that drive measurable results. Call us at 216-600-8091 for a free consultation today!