One of the biggest questions we get as a search engine optimization agency is this: are service pages or blog posts more important for SEO?

Though this might seem like a question with an easy answer, it's actually quite complicated. To understand why, you have to understand how search engines work, what SEO is, and why it's important for your business goals.

As you may know, SEO, or search engine optimization, is the practice of creating content for a website that will rank on search engines. Why is it important for your business? Well, because if you are not ranking higher than your competitors on search engine results, they are going to get more organic traffic than you are...and organic traffic is what ultimately leads to sales.

Where do we come in? Well, we offer SEO content writing. This means that, as an SEO agency, we offer both SEO website writing and SEO blog writing in addition to other SEO services. Our goal, no matter what, is to help your content rank highly on Google search results and other search engines.

Now. Let's get back to our original question: Are service pages or blog posts more important for SEO? There could be arguments for either, or even both!

Keep reading to find out more based on my many years of experience as a content writer and an SEO professional.

Understanding the Role of Service Pages in SEO

The best way to answer this question is to look at the role of both service pages and SEO blog content in SEO. We will start with the role of service pages.

What Are Service Pages?

A service page is a particular type of page on a website. The goal of the service page is to describe a particular service that is offered by a company or individual.

A good SEO content strategy will surely include service pages as these web pages contain valuable content that people are looking for as they search for particular terms. A service page should educate a visitor to a website, and it should provide a price, explain the value the service brings to a visitor, and explain how the process of purchasing that service works.

The Elements Every Service Page Should Have

For a service page to be successful, it requires a number of different elements. Here are some of the most important elements that every service page should have --- no matter what industry you are in:

A Good Hero Image or Video

The first thing every service page should have is a good, strong hero image or video. What is a hero image? It is the first thing someone should see when they visit a web page.

Ideally, it should be a large photo or video that contains text. The hero image or video should be "above the fold," too, which is a term borrowed from the old days of newspapers.

Back in those days, a newspaper was folded in half horizontally. When a person held a newspaper, they would have to open the fold to see the entire page. If they didn't, they only saw half of the page.

Newspaper editors would put the most important headlines "above that fold," to entice people to buy the newspaper. They also knew that there was no guarantee that people would completely unfold the paper.

Now that we have the internet, we still use the term "above the fold," but in our case, it means the area of a website that someone sees without having to scroll down.

A Headline and Subheading

Another thing that every service page should have is a strong headline and subheading. After seeing the hero image, the second thing a visitor will see is the headline, which should be followed by a subheading, if appropriate.

A good headline should attract attention, but when you add SEO into the picture, there is more to it. A regular content writer might be able to come up with a great, attention-grabbing heading, but if they aren't apply SEO to that heading, it could negatively affect your service page.

Supporting Copy

Next, of course, is the copy on the page. This is where copywriters who are certified in SEO, like our team, can make a world of difference. A service page should be optimized for your target keyword, and high quality content is extremely important. The content must also match search intent in order to bring in the most website traffic.

Primary Call to Action

After the main copy of a service page, it's really important to create a primary call to action, or a CTA. This is some type of button, link, form, or similar that urges the visitor to your website to take an action.

On our website, for example, we often use buttons on our pages that say things like "Contact Us" or "Get a Quote for SEO Services." In other words, we are pausing the browsing of the site, only briefly, to give the visitor an opportunity to start the process of ordering our SEO services.

Benefits of the Service

Before you close out the page with a final CTA, it's important to lay out each and every benefit of the service you have. This is your time to shine! The goal of the content creation process at this point is to not only ensure we are writing quality content, but also make sure that we sell your service to the best of our abilities.

Social Proof and Additional Information

Finally, you want to close out your service page with social proof and any additional information that is relevant.

Social proof includes things like customer testimonials, reviews, awards, ratings, and guarantees.

Finally, before adding those final calls to action, you should add any additional information that can either help promote a conversion or make a sale.

The Benefits of Service Pages for SEO

Now that you know everything there is to know about how services pages work for SEO, let's look at some of the SEO benefits.

First, this is a great opportunity to target high-intent keywords. These are keywords that people use on search engines when they have a specific intent. For example, a high-intent keyword might be "buy wicker baskets."

Someone using this keyword has the intention to buy wicker baskets! Now, if you have we website that sells wicker baskets, it would be an awesome idea to optimize your page for the keyword "buy wicker baskets."

Since you are targeting these high-intent keywords on these pages, they have a great potential for conversions.

This also works really well for local SEO. This is a type of SEO we use for service companies, like plumbers or locksmiths, or for local stores and restaurants. Local SEO is also perfect for dentists, doctors, Realtors, and any others who work in a local area for a local target audience.

Challenges of Service Pages for SEO

Now that you know about the benefits of services pages for SEO, let's take a quick look at some of the challenges you might have in your content strategy for this type of page.

First, since these really do best with high-intent keywords, you need to be very careful about the keywords you choose. This means that you may have less keyword variety.

Next, there is a risk of thin content. What does this mean? This is content that has little or no value. With a service page, you have to be very careful to make sure there is enough information on the site to make it relevant to those who are searching. for the service you offer.

Finally, a big challenge of a service page is the inability to update them periodically. Since your services are likely not changing, it can be difficult to add more content to the page without getting repetitive or duplicated.

Understanding the Role of Blog Posts in SEO

Now that you know all bout how a service page can improve your SEO, it's time to take a look at what blog articles and posts can do.

What Are Blog Posts?

A blog post is a type of SEO content that is posted on a website. They are important for an overall content strategy. It might be a blog article, or it might be in the form of another type of content.

Blogs are updated regularly, and they are designed to encourage conversation and share information about a product, service, or news for a business.

This is very different than a static page, like a service page, which isn't updated a lot and the information on the page doesn't change.

There are many types of blog content including case studies, how-tos, industry news or changes, or even personal updates.

The SEO Benefits of Blog Posts

When it comes to blog posts and SEO, there are a number of good benefits. These show why making sure your blog is populated with great content is so important.

Targeting Long-Tail Keywords

First, professional blog writers can target long-tail keywords in the content. These are search phrases that are longer and more precise than typical keywords. In fact, many times, you can even use a long tail keyword to serve as the topic of a blog post. That's exactly what I did in this post!

Earn More Backlinks and Social Shares

Another SEO benefit of blog posts is that you can earn more backlinks and social shares. Both of these are an important part of a solid SEO strategy, and both of them can help your website rank on search engines.

Keeps Your Website Fresh and Updated

You will also find that by adding new blog posts to your site regularly, that it will help your website rank higher. By adding new blog posts, it shows search engines, like Google and Bing, that your site is active and may have informative content on it.

You can use a blog writing subscription service, like the one from Sapphire SEO Solutions, to ensure that your blog is always updated with fresh, new, relevant topics and content.

Helps Improve Topical Authority

Finally, by posting blog content to your website, it helps to improve your topical authority. This is relevant to user intent, as well as improves the expertise and authority of your website.

If you are looking for a really easy way to start bringing in more organic traffic and improved rankings, an updated blog can do it!

Challenges of Blog Posts for SEO

As much as there are SEO benefits that you get by posting to your blog, there may also be some challenges you need to deal with. Here are a few that you might run into:

Lower Direct Conversion Rates

One of the challenges you may find with blog posts and SEO is lower direct conversion rates. This means that there are fewer visitors who access your site by directly type in the URL of the page or bookmarking it to take some type of action.

This isn't necessarily a bad thing, but it could affect your overall analytics.

Risk of Low-Quality Content Affecting Rankings

Another challenge that you might run into with blogs, SEO-wise, is that if the content on the blog is low-quality, it can affect your rankings.

One way to work around this is to work with professional blog writers to create your content. This way, you know that every piece of content that goes onto your website will be of the highest quality.

Need for Consistent Content Production

Finally, if you really want to get the biggest boost for SEO out of your blog, you must consistently produce content.

For many business owners and managers, this is a really time consuming task. Writing a single blog post, like this one, can take a few hours. Though you might start out with great intentions, over time, posting consistently could become an issue.

Thankfully, clients of Sapphire SEO Solutions don't have to worry about this, because you can order blog posts directly from our team at a price that works for you. Alternatively, don't forget -- we also have a blog post subscription service!

Comparing Service Pages vs. Blog Posts for SEO

Now that you know the benefits and the challenges of service pages and blog posts for SEO, we can now look at a direct comparison:

Keyword Strategy

When you look at SEO overall, a keyword strategy is extremely important. This means that you (or our SEO strategy team) need to come up with a plan to get the best keywords to meet your goals.

When we compare the keyword strategies for service pages and blog posts, they are different. So, you need to decide which is better for your goals before you decide which one you might want to focus on more:

Service Pages

Service pages should focus specifically on high-intent commercial keywords. The goal is to sell a service from this direct page.

Blog Posts

Blog posts should focus more on informational keywords. This is a great opportunity to use long-tail keywords that might not work well on other types of pages. These keywords can help to boost your overall SEO strategy.

Ranking Potential

Another way we can compare service pages to blog posts is the potential for ranking on search engines.

Service Pages and Ranking Potential

When it comes to ranking potential, a service page has a better chance of ranking for transactional searches.

Blog Posts and Ranking Potential

In the case of blog posts, you can rank better for more broad topics. Additionally, blog posts are excellent for attracting organic traffic to your website.

Backlink Opportunities

Next, we can look at the differences between search pages and blog posts in regard to backlinks. Backlinks have always been difficult for SEO professionals. Currently, it is believed that they won't be as important for SEO in 2025, but that is still something we are all looking into. Regardless, it's important to examine this:

Service Pages and Backlinks

When we look at service pages and backlinks, we can see that it's pretty difficult to get backlinks for these types of pages. If you are really focused on getting backlinks, it might not be the best option to use a lot of service pages on your site.

Blog Posts and Backlinks

Alternatively blog posts and backlinks often go together much better. Additionally, if there is a particular site you want a backlink from, it's really easy to create a blog post that is specifically catered to the site you want to target.

User Intent and Conversion

Service Pages, User Intent, and Conversions

If we look at service pages and the concepts of user intent and conversions, we find that these pages are really catered to users and visitors who are ready to buy.

Blog Posts, User Intent, and Conversions

Alternatively, blog posts don't often lead to sales --- instead, they are best for creating leads and educating visitors on products, services, and other important information.

The Best SEO Strategy: A Balanced Approach

Now we can finally answer the question we started with! Which is better for SEO? A service page or blog post? As an SEO professional with decades of experience, I say a mixed and balanced approach is best! Here's how you can use both types of pages, together:

Using Service Pages and Blog Posts Together

You don't have to choose between investing in a service page or a blog post. You can easily use both as part of a full SEO strategy.

In fact, a blog post and drive traffic to a service page! They are really like two peas in a pod and each of them benefit the other.

Are You Ready to Work with Sapphire SEO Solutions?

If you are ready to work with Sapphire SEO Solutions, we want to hear from you! We are experts at all type of content writing, and we are all certified in SEO. With this combination of an SEO specialist and a highly trained content writer, you will definitely get the best results from your campaign.

At Sapphire SEO Solutions, we offer anything and everything you need for a successful SEO campaign. You can sign up for our blog post subscription service, a full SEO package, or even social media management. We also give our clients the ability to order individual pages, posts, articles, and more right from our dashboard.

Let me know if you have any questions, and allow me to preemptively welcome you to Sapphire SEO Solutions.

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