Small Business Content Writing for SEO: Mistakes Small Businesses Make
Christa Tintelnot Christa Tintelnot

Small Business Content Writing for SEO: Mistakes Small Businesses Make

Search engine optimization, or SEO, isn't often understood by small business owners. Many just assume that it's throwing keywords onto a website and that's all you need to rank on Google, Bing, and other search engines. Though that is a small part of it, one of the most common SEO mistakes small businesses make is not focusing on content creation as part of a full SEO strategy. There are other things, too, like technical SEO, backlinks, optimizing for AI with GEO (generative engine optimization), and more. 

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Why Small Businesses Should Invest in SEO Before Ads - SEO Is Important -- Discover the Importance of SEO for Small Businesses and the Reasons Why You Should Invest Today
Jessica Northcutt-Swain Jessica Northcutt-Swain

Why Small Businesses Should Invest in SEO Before Ads - SEO Is Important -- Discover the Importance of SEO for Small Businesses and the Reasons Why You Should Invest Today

Should you be focusing on paid advertising to gain immediate traffic, or invest in SEO to build a long-term and strong online presence? It's true that paid ads will drive visitors to the website instantly, but SEO brings with it more trust, sustainable growth, and a better return on investment in time.

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The Role of Online Reviews in Local SEO Rankings - Why a Local Business Should Always Respond to Reviews - Improve Local Search Results by Replying to Local Reviews and Google Reviews
Christa Tintelnot Christa Tintelnot

The Role of Online Reviews in Local SEO Rankings - Why a Local Business Should Always Respond to Reviews - Improve Local Search Results by Replying to Local Reviews and Google Reviews

In the modern digital marketplace, reviews are not optional—they are essential. They shape customer perception, influence search engine rankings, and determine which businesses win visibility in the Local Map Pack and AI-driven overviews. For local businesses, strong reviews are the difference between being overlooked and being chosen.

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What Is Web Copywriting? Website Content? Website Copywriting? Work with a Copywriter from Sapphire SEO Solutions to Write Website Copy - A Complete Guide to Writing Web Copy
Christa Tintelnot Christa Tintelnot

What Is Web Copywriting? Website Content? Website Copywriting? Work with a Copywriter from Sapphire SEO Solutions to Write Website Copy - A Complete Guide to Writing Web Copy

Your website has one chance to make a first impression on new visitors. How are you doing it? 

Every day, millions of websites are constantly competing for the same visitors. How will you resonate with them? 

Case studies show that it's not website design, it's not branding, and it's not having the best user experience on a product page. 

It's the words on your pages that make the difference. 

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Why Most SEO Reports Are Useless (Our SEO Agency Is Different!)
Yahya Hassan Khan Yahya Hassan Khan

Why Most SEO Reports Are Useless (Our SEO Agency Is Different!)

Most SEO reports are not made for the clients. They're packed with complicated data, tons of numbers, and lots of charts. What SEO reports lack are actionable insights that brand owners can use to improve sales or generate leads. This is why many businesses move from one SEO agency to another, as they never receive a clear action plan for better SEO outcomes.

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Done for You SEO: Is It Better Than Doing SEO Yourself?
Yahya Hassan Khan Yahya Hassan Khan

Done for You SEO: Is It Better Than Doing SEO Yourself?

Strong online visibility is crucial for your business's bottom line. If you're not working on an effective SEO strategy, you're losing out on potential traffic. That said, finding the time and expertise for SEO can feel impossible. That's where our Done-for-You SEO services come in.

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What is E-E-A-T?
Christa Tintelnot Christa Tintelnot

What is E-E-A-T?

Unless you are familiar with search engine optimization, you might not realize that the content you put on your page has a huge impact on where it appears on search engine rankings. This is why strictly AI-generated content doesn't always work. AI-generated content doesn't always have the elements that Google and other search engines are looking for - specifically E-E-A-T.

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What Is Local SEO? - A Detailed Guide to Local Success!
Yahya Hassan Khan Yahya Hassan Khan

What Is Local SEO? - A Detailed Guide to Local Success!

With so many businesses focusing on growing their local online presence, it's become more important than ever before to invest in local SEO. If you're not taking the right steps to optimize your site for local search results, you're losing out on visibility, rankings, and even traffic. All of this can adversely impact your bottom line.

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How Long Does SEO Take for Law Firms?
Christa Tintelnot Christa Tintelnot

How Long Does SEO Take for Law Firms?

Search engine optimization (SEO) is one of the most powerful tools a law firm can use to drive consistent traffic, generate leads, and build long-term authority online. But the most common question lawyers ask me when they start working with Sapphire SEO Solutions is: “How long does SEO take for law firms?”

The short answer? Most law firms start seeing meaningful results from our SEO efforts in 3 to 6 months. Real SEO success usually comes after 12 months.

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Attract More Visitors to Google Business Profile in 2025
Yahya Hassan Khan Yahya Hassan Khan

Attract More Visitors to Google Business Profile in 2025

It's not enough to create a Google Business Profile. You also need to optimize it to improve Google Business Profile rankings and show up in relevant searches. Backlinko states that businesses with an optimized Google Business Profile are 70% more likely to receive visits. They're also 50% more likely to gain paying customers.

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How Long Does SEO Take to Work? Here's What to Expect in 2025
Yahya Hassan Khan Yahya Hassan Khan

How Long Does SEO Take to Work? Here's What to Expect in 2025

During consultations, we are often asked one question the most, and that is: how long does SEO take to work? While some agencies say that it takes 4-6 months to see meaningful results, others are quick to respond with a longer time span. However, the reality is much different.

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What Does an SEO Company Do? - A Comprehensive Guide (2025)
Yahya Hassan Khan Yahya Hassan Khan

What Does an SEO Company Do? - A Comprehensive Guide (2025)

Looking to understand exactly what a professional SEO company does and why it matters for your business in 2025? This comprehensive guide walks you step by step through the five essential pillars of SEO services: Technical SEO, On-page SEO, Off-page SEO, Local SEO, and Content Strategy.

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Keyword Research for Construction Companies – A Quick Guide
Yahya Hassan Khan Yahya Hassan Khan

Keyword Research for Construction Companies – A Quick Guide

Construction success used to come from handshakes and referrals. Today, your next client starts their search on Google. If you don't know how to rank higher than your competitors in the search results, you're losing out on potential customers.

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